Vodafone is certainly stepping up its game...
Following its decision to scrap roaming call charges this summer, the UK's second largest network has now revealed it will introduce the first flat rate data roaming tariffs for mobile phone and 3G dongle users.
Introduced under its 'Passport' scheme, a pleasingly simple pricing structure means the telco will charge mobile phone surfers £4.99 for up to 25MB of data while laptop dongle users will pay £9.99 for up to 50MB. This works out at a cost of just 20p per megabyte, obviously far more than we would like to see in an ideal world, but just a fraction of that exorbitant prices traditionally demanded. Incidentally, for those using under 1MB to just do a few basics, the rate will be 50p per 100KB.
Outside Europe, customers will be charged £14.99 for each 25MB when accessing the Internet via their mobile and £29.99 for 50MB through a laptop.
Vodafone also said it will be introducing a real time alert for customers as they approach the end of their data allowances in an effort to end the damaging headlines which saw a few much publicised bills hitting tens of thousands of pounds.
The new Vodafone Passport pricing goes live tomorrow and follows reports the company is about to buy T-Mobile UK just months after snapping up 3 Australia. I'm sensing this is a network with a new lease of life...