We’ve known about this unofficially since May but Vodafone has finally admitted today that it will offer a fixed line broadband service.
Very few details are available at present, but the monster telco confirmed it has signed terms with BT Wholesale and expects to have a solution up and running before the end of the year.
No formal details were released as to what the package(s) will contain but – in terms so loose they would make Christina Aguilera blush – the company did say customers will “benefit from bundled packages of mobile and broadband services nationwide, due to BT's unique footprint in the UK.”
Vodafone also rolled out Nicky Read, UK CEO, who proclaimed: “Today's announcement is a strategically important step in the evolution of Vodafone's business in the UK. Choosing BT as our partner enables us to provide high quality fixed-line broadband services to customers quickly and cost-efficiently right across the UK, and this perfectly complements our national mobile coverage and mobile broadband service.”
Since everyone and his neighbour, their cousin and his best mate down the pub’s dog’s third puppy litter has already has their hat in this ring – including the likes of Orange and, notably, BT itself – Vodafone clearly has ground to make up. Let’s the hype begin…