Home » News » TV News » Virgin Shrugs Off Sky One, Launches Virgin 1

Virgin Shrugs Off Sky One, Launches Virgin 1

by | Go to comments

Share:

While accusations have been slung from both sides following the collapse of Sky's channel sharing 'agreement' with Virgin Media it seems Branson's boys haven't wasted time moping.
/94/12b282/46e7/4753-VirginMedia.jpg
Instead it has come out with its very own (thinly disguised) Sky One competitor, the cheekily named 'Virgin 1'. Like Sky One it will broadcast a mixture of commissioned, purchased and user generated content and - unlike Sky One - be subscription free and available on Freeview. On-demand programming will also be introduced meaning viewers can pick and choose when and what they wish to watch (bit of a tongue-twister that).

Little else is know about the channel other than this unless you include Virgin's declaration that Virgin 1 will be "packed full of a new brand of witty, risky and passionate entertainment never seen before on Freeview", but nevertheless – as the company's first own branded channel – it is a bold statement of intent.

Virgin says it won't be long before the channel's line-up is announced (a logo would be nice too – for selfish thumbnail purposes) so let's hope it turns out to be more Channel 4 than ITV... that is unless you like ITV in which case get out of my sight.

Link:
Virgin Media

Go to comments
comments powered by Disqus