Today the company has announced it will double-up and launch a 100Mbit/sec service before the end of 2010. Yes, there are some niche and trial connections faster than that, but this would be by far the UK's fastest mass market product.
“Just as we led the way by launching the UK’s first ever next generation service, we want to keep giving our customers the very best broadband available, by investing in technological innovation and transforming the experience they have when they are online," said Virgin Media CEO Neil Berkett. "The launch of Virgin Media’s 100Mb service will be a historic moment and will mean the UK will be comparable to other leading broadband nations.”
Virgin doesn't anticipate any problems in meeting these speeds thanks to its DOCSIS 3.0 cable network and the switch off of its remaining analogue services. On top of this Virgin will expand trials of 200Mbit/sec connections to users in Coventry, while 400MBit/sec is even on the radar which really would see the UK leap up the global broadband rankings.
One fly in the ointment: if you're using WiFi then real world wireless n speeds are already tested to the limit by 50Mbit connections (unlike DSL, cable achieves the rates it advertises) and you would simply lose any benefit of the additional 50Mbit unless you were connected by Ethernet. Yep, we need the IEEE to get a move on. In a world of 100Mbit/sec broadband and streaming Full HD movies we can't be waiting six years between official standards anymore...