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Virgin Media: Half A Billion On-Demand Views Reached


Virgin Media: Half A Billion On-Demand Views Reached

If you want proof of the ever-growing popularity of on-demand TV then you need only look at Virgin Media's stats for 2008. An impressive (and record breaking apparently) 516 million programmes were watched on-demand over the course of 2008, nearly 100 million views claimed by BBC iPlayer content alone.

December was a particularly busy month, with some 56 million on-demand views versus 33 million the previous year of which 41 million were iPlayer programmes - a real testament to the BBC's content offering methinks. Also seeing large numbers of views - over a million each apparently - were single releases by Leona Lewis and Alexandra Burke. Just don't ask me why.

Virgin reckons around 52 per cent of its customers are now using its service's on-demand capability, which isn't bad going. Although year-on-year that's only a 5 percentage point increase. Virgin's figures suggest the average user watched about 30 per cent more on-demand programs this year (30 up from 27) - a better increase.

Anyone still want to dispute on-demand TV's appeal?


Virgin Media.


February 14, 2009, 2:08 am

It's funny, I didn't think I'd use catch-up when I first got my Virgin V+ Box but I've been using it more and more this year, especially with the added iPlayer support (as mentioned in this article).

I don't think it will replace linear TV viewing in my house, especially for event TV like football matches, reality shows, but for the odd programme it's a godsend. Plus for commercial channels it cuts out the adverts which is another bonus.

With ITV catch-up soon to be added, I can only see my use of this service increasing.


February 16, 2009, 4:41 am

I also think it's useful, and i still maintain that i'd gladly pay extra e.g. &#1635/month to gain access to older material through the same interface - call it Access to Archives...

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