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Virgin Expands 100Mbps Broadband Service

David Gilbert by

Virgin Expands 100Mbps Broadband Service

Virgin Media has announced that it will be further expanding its lightning fast 100Mbps broadband by rolling it out to places as diverse as Hertfordshire, Merseyside and Wales.

This latest expansion of the service, which was unveiled last October, will see an additional 150,000 homes getting access to Virgin’s flagship service taking the total number of UK households having access to it to 350,000. The service continues to cost users £35 a month as part of a bundle or £45 a month on its own. In comparison, BT’s flagship Infinity service costs between £18 and £25.60 per month but only boasts speeds up to 40Mbps.

The areas which can now take advantage of the new high speed service will be Cheshunt and Hatfield in Hertfordshire, Pentwyn in Cardiff, Southport in Merseyside and Treforest, Rhondda Cynon Taf, also in Wales. These join the original 200,000 homes in Barry, Vale of Glamorgan; Colchester, Essex; Farnborough, Hampshire; and Heckmondwike, West Yorkshire as the first places in the country to be able to access the next gen broadband service. Virgin Media claim that with the new speeds users can download an album in five seconds, a TV show in 30 seconds and a HD film in only seven minutes.

Virgin are also advertising the benefits of the service in relation to the new wave of connected devices including TVs and Blu-ray players which will also be looking to eat up some bandwidth in the coming years. Virgin has, until now, invested in an underground cable system it has now announced that it is also conducting trials of new methods to deploy high speed networks over telegraph or electricity poles and is exploring potential opportunities to connect more towns and villages to its next generation network.

Source: Virgin

Go to comments


January 25, 2011, 7:18 pm

Fibre based services are the future - seems strange that really only Virgin and BT are left in this market (and BT are only really just getting started).

Whilst Virgin's announcement is good news - I wonder how many people really (other than torrent freaks) feel the need for this amount of bandwidth *today*. It's day will come - but for me, this kind of bandwidth is only needed when decent quality hi-def video streaming services become established (come on LoveFilm - use Amazon's resources to make 1080P movie streaming a reality).


January 25, 2011, 7:54 pm

There's also the question of the backend - the internet spine and the servers providing the download. Will the infrastructure be up to it? It's all very well and good talking about 100Mbps as a theoretical level for consumer downloads, but what are the practicalities? Are the current users seeing anything even close to that sort of speed?


January 25, 2011, 8:36 pm

I get over 50mb when downloading game demos from the their 50mb service. I assume 100mb is a reality if they are promoting it as such.


January 25, 2011, 9:01 pm


I agree, I love my 50Mb Virgin connection, but I feel like it's wasted on the online services currently in Britain. I'm also on LoveFilm and it's so frustrating that their streaming films require only 1/25 of my available bandwidth. I'm ready for 1080p - why aren't they?


January 25, 2011, 9:58 pm

I think the point is that when you have a few media devices, a few laptops, a connected PC, games console, ipad, couple of phones etc all in the same household - all make their small demands on the connection - it soon adds up, and to ensure you get a good experience across all of them the more bandwidth coming into the house the better.

In truth it's the aggregated consumption that drives the bandwidth use these days - not the 13 year old in the bedroom downloading massive files as fast as he/she can ....


January 26, 2011, 2:25 am

I would see the real differentiating factor being the upload speed. As others have said few if any services tax that level of download capability, but the step up from 1Mb to 10Mb upload is huge I'm keen to see what quality of video conferencing that can support and it will make the cloud back up, online printing etc experience a lot smoother


January 26, 2011, 3:45 pm

Virgin Media also promised to improve Upload speeds, currently languishing at a lamentable 5% of download speeds. We're still waiting!!!!!!! Cloud computing will never be successful so long as the ISPs fail to improve upload speeds. Come on Virgin, honour your promise!

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