Earlier this week Sir Richard Branson agreed the internal sale of his Megastores to senior company executives before declaring: "we have been withdrawing from entertainment retailing which is no longer viewed as core to the group's future." He wasn't kidding...
Today Virgin Digital, the brand's online music store, has said it will close telling its users:
Dear customer, we regret to announce that the Virgin Digital service is due to close.
We will be taking no new customers from today, Friday 21st September.
On Friday the 28th September we will cease selling tracks and access will be for current Club users only.
On Friday the 19th October the site will close for all customers.
If you have purchased tracks from the service then we recommend that you back up your music files - Information about backing up and re-downloading your tracks
If you are a current Club member you will be able to continue using the service until the date that your next payment is due, after which the service will no longer be accessible to you.
To all our customers we would like to say thank you and offer our apologies for any inconvenience this might cause.
We are happy to be able to offer you a 1-month free subscription to the Virgin Media digital streaming jukebox and this link will be available from next week.
Of course this news comes just a month after Sony axed its Connect store. It's a jungle out there folks...