The headline says it all, but that makes it no less of a big deal for Virgin Media as it has now matched Sky by completing its terrestrial HD line-up.
Much like Sky, Virgin has done this by finalising an agreement for Five HD and the channel goes live today and is available to all customers for no additional fee.
Five HD will be on channel 150 and joins Fiver (151), Fiver +1 (152), Five USA (153) and Five USA +1 (154) in a nicely logical Sky-you-could-learn-from-this channel grouping. And yes I know what you're all thinking: High Def Neighbours and Home & Away! Yes, indeed along with The Mentalist, Grey’s Anatomy, Law & Order: Criminal Intent and Law & Order: Special Victims Unit. Sports fans get Cricket on Five and Europa League football.
Virgin now has BBC HD, ITV HD, STV (in Scotland), Channel 4 HD and Five HD in every one of its TV packages for those with a V HD or V+ HD digibox and expands the broadcaster's HD channel line-up to 13. This is still some way of Sky's circa 50, but with Virgin's on-demand service offering a huge selection of TV and films at your fingertips plus BBC iPlayer integration and Sky Anytime Plus still some months away, heads could be swayed.
Especially if you are planning to bundle it with a 50Mbit broadband service...