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Virgin Boost Broadband By 10Mb For Free

David Gilbert by

Virgin is not sitting on its laurels. Not content with rolling out it ultrafast 100Mb broadband service to more and more areas of the country, it has now increased its XL boradband service by 50 percent to 30Mb. And the cost of this extra bandwidth? Nada.

From this morning, 1 February, Virgin is increasing the speed of its XL service from 20Mb to 30Mb and the cost of the service is actually going down from £20 per month to just £18.50 per month. However it’s not all good news, existing customers will have to pay a one-off £30 upgrade fee to cover activation and exchange of their old modem and router for Virgin Media’s SuperHub. The SuperHub comes complete with Gigabit wired network connections, and 802.11n wireless with switchable dual-band (2.4GHz/5GHz) capability.

Virgin Media claims that the XL service is cheaper and faster than comparable BT Infinity options. Even when taking the line rental of £12.24 a month into account the total of £30.74 is still cheaper than BT Infinity Option 1 at £33.60 or BT Infinity Option 2 at £39.20. Both BT offerings do have an advertised speed of 40Mb however Virgin make a big play that its average speed will be faster than BT’s. “Unlike other fibre optic broadband services based on VDSL technology, such as BT Infinity, Virgin Media customers can expect to receive speeds close to the stated headline 30Mb speed1, and aren’t subject to the ”speed lottery” that plagues broadband delivered over telephone wires.”

The reasons for the boost in speed? Virgin believes that the increase in wireless-enable tablets, smartphones and other devices is creating a need for a lot more bandwidth which it hopes the new XL service will provide. “As consumers continually demand more and more from their broadband, the unique power of our next-generation network means that we’re able to turn up the dial to meet their needs. With so many devices connecting to the internet at home these days, our new 30Mb service will give Virgin Media families that extra boost needed to make everything run smoothly, with speeds that don’t slow down depending on where you live,” said Jon James, executive director of broadband at Virgin Media.

Go to comments


February 1, 2011, 3:02 pm

Argh, sorry for doing this but the title of this article is incorrect, "free" is an

is an adjective or an adverb, therefore it cannot be preceded by 'for'. It should read

"Virgin Boost Broadband by 10Mb Free" or "Virgin Boost Broadband by 10MB for Nothing"

Sorry, blame my Dad as ive picked up this pet hate from him!


February 1, 2011, 4:04 pm

Sweet I look forward to my "free" £30 upgrade. Will help me download the 24 odd gig of games I want off steam ;)

David Gilbert

February 1, 2011, 4:14 pm

@Stelph Very interesting. I was unaware of this grammatical nuance previously. For free seems to be a fairly common phrase as far as I know and even sounds ok when said aloud. Then again I guess there are a lot of things said and written these days that are far from correct in terms of grammar that is.


February 1, 2011, 5:28 pm

Upgrade fee? I pay £110 a month for all my VM services. They can go and do one if they expect me to pay another fee.

I only got a new modem 2 months ago to replaced my 5 year old one that packed in, it's easily capable of 30Mb so why is the new hardware needed?

I'm getting sick of being ripped off. Us Virgin customers finally got used to having Sky One only to find all the decent content being bumped over to Sky Atlantic which Sky created to screw it's rivals over.

I'm sick of Sky abusing it's position and Virgin conjuring up ways of making money out of doing nothing. To upgrade XL customers all they have to do is check a box on an application. The £30 upgrade is BS.


February 1, 2011, 6:07 pm

@David Gilbert - Not a problem, its just one of those phrases that seems to have sneaked in and has now become commonplace, its just unfortunate for me that the correct way of saying "free" rather than "for free" was drummed into me at an early age so now it grates my nerves every time I see/hear it! :-)

Similar to how a lot of people get "rent" and "let" mixed up, in that I cant "rent" out my spare room to someone.....

Oh god im turing into my Dad


February 1, 2011, 6:10 pm

is this just for the cable customers then? the fibre ones? those of us stuck on Virgins ADSL service (because whoever built our brand new block of apartments neglected to get virgin fibre line connected to it) wont see any benefit. Virgins ADSL options are all 20Mbit with different download limits. I only see about 6-8Mbit/s on a good day. ADSL is balls.


February 1, 2011, 6:53 pm

I suspect that most the £30 fee is to cover the cost of the "SuperHub". However, There are many people who have already purchased their own router that has a higher spec than the SuperHub.

For example my router is capable of concurrently sending 2.4Ghz and 5Ghz signals. With the SuperHub you have to choose either 5Ghz or 2.4Ghz which to my mind makes it not so super. In my households some devices transmit at 5Ghz (like my apple TV, PC and apple airport express) whilst others use 2.4Ghz (like ipod touch, laptop and blackberry). Therefore, the SuperHub will be no good to me.

Virgin media should give customers the option of paying no fee and using their existing router.

Hans Gruber

February 1, 2011, 7:59 pm

Virgin? No thanks, I'll stick with BE for now. No throttling, no download cap and customer support staff who know what they're talking about.


February 1, 2011, 8:22 pm

Are there any moves to upgrade us 10mb users any time soon? Though saying that, would prefer upload speeds to be bumped up a bit before upping the download again...

@Stelph - same with 'can I lend that off you...', and the increasingly common 'I would of..' rather than 'I would have...'

We all turn into our dads eventually (sons, that is... takes a bit more work to make daughters into dads.) Just be glad you're not called Fritzl.


February 1, 2011, 9:24 pm

@Hans Gruber - Virgin is great for those of us who cannot get Be. Also, upload speeds have already been boosted to 2MB.

Annoyed that I have to get a stupid (and flawed), 'SuperHub'. I don't want to ditch my superb Draytek and I certainly don't think a rubbish 'Superhub' will provide good enough QoS or NAT'ing for me. Virgin need to just provide a new modem, if that's what customers need. I don't need an engineer to come and plug the thing in, I can very well plug it in myself, thanks!


February 1, 2011, 9:34 pm

And for christs sake, please don't let the language nazi's take over the world. As a native speaker of English, you can say "would of" if it's correct to you and other understand you...English is your language, not OED's. Written is more prescribed, but as an English (University educated - Linguistics), speaker 'For free' is also perfectly fine. Sure, it may not be perfect Standard English, but it's all about appropriate tone and using variances seems OK to me on TR.


February 1, 2011, 10:24 pm

@ Stelph

You can be the judge of whether or not we're all turning into your father, but there is absolutely no excusing "could care less" for "couldn't care less". It's such a simple concept, but how can so many people screw that up? Instead of "I don't care", they're basically saying "Well, you know, I already care at least a little bit and maybe some time, like, potentially, say, in the future, my capacity to care will eventually deplete to zero - but not right now." GOD, that annoys me!

Martin Daler

February 1, 2011, 11:41 pm

@Stelph Verily I say unto ye we do suffer the language to evolve.


February 2, 2011, 12:04 am

@Stelph: you're right.

@GoldenGuy: you're so right it hurts - I keep complaining about that one.

@Kempez: given that yours is the most poorly written comment on this page, I'll take your linguistic advice with a generous pinch of salt.

On topic, this upgrade for XL users does slightly diminish the advantage I enjoy on the XXL 50Mb package. Given the premium I pay, I'd appreciate a similar upgrade.


February 2, 2011, 2:33 am

Whoops, what have I started :-)

Ok, one last one just because it came up on the TV, double negatives..... "But i didnt do nuffing......" Genius


February 2, 2011, 1:12 pm

@Steve: "I'm getting sick of being ripped off. Us Virgin customers finally got used to having Sky One only to find all the decent content being bumped over to Sky Atlantic which Sky created to screw it's rivals over.

"I'm sick of Sky abusing it's position and Virgin conjuring up ways of making money out of doing nothing. To upgrade XL customers all they have to do is check a box on an application. The £30 upgrade is BS."

BSkyB has SHUT DOWN Channel 1 purchased from Virgin Media too. Where's the compensation for that VM?

I take it the BS=BULLSHIT? ;-)

I hope I've made plenty of grammatical 'oversights' to piss off @Stelph and his English teacher dad!

Does "Virgin conjuring up ways of making money out of doing nothing." like BSkyB have something to do with it being run by an Aussie?

I hope all those who think that what the Tories Cu*ts are doing to the NHS (or BBC) is a good thing TAKE NOTE what private healthcare will be like. Last week I saw a US news report where a guy about to have life saving cancer operation was told his insurance cover was invalidated as his payments were short by 2 cents!!!!!!

You paying attention @simonm commenting at http://www.trustedreviews.com/...


February 2, 2011, 5:22 pm

@simonm thinks it's right for BBC tv Licence fee payers to pay for him and others who CHOOSE to live in (rural) areas where it is costly to provide broadband and profiteers (BSkyB, VM, BT, et al) don't find it to possible rip off as noted by @Steve and others.


February 2, 2011, 6:45 pm

Free for £30. That certainly sounds like Virgin. I dom't need the wireless n gigabit router though; I have one already. Surely that should be optional and the (presumably cheap, slightly improved) modem provided for FREE!


February 2, 2011, 7:15 pm

Virgin Media should stop banging on about improving Download speeds and start delivering on the promise they made way last year, to improve Upload speeds. I'm still only getting a measly 0.5Mbs. Every time I query it they say, "We're working on it"! Obviously not working hard enough.


February 2, 2011, 11:54 pm

Virgin are currently bombarding the public with offers with NOT just discounts (half price for first 6 months) but lower FULL price on the same products and services than that they charge existing (LOYAL) customers!!!

They, price their headline prices minus the COMPULSORY telephone line rental. Again the Ofcom regulator and the Office of do-F-all Trading seems not to do anything about it. Compulsory as without it you end up paying the same or more.

Oh, and what happened to the OTHER ISPs being allowed to purchase wholesale BB services and selling them on VM network as on BT's network? That was 18-24 months ago!!!!! When the regulator was awake briefly to their shenanigans. Somebody shove a rocket up Ofcom's a-hole.

Mind you, TR always falls for the VM's shenanigans (digitally edited out STRINGS) as noted above and rush to tell their readers what great value the VM's offers are as per this upgrade of 10MB!!!! So what of the folks known as the ordinary public?

David Gilbert

February 3, 2011, 4:56 pm

@all I spoke to a spokesperson from Virgin this morning and he cleared up a few things. Regarding replacing the router and the £30 charge, he said that most people would need the Superhub as most routers support the DOCSIS 1 or 2 which will only give you up to 27Mb but if you have a DOCSIS 3 compatible router just give Virgin a call and you won't have to pay the £30.

As regards plans to upgrade the 10Mb service, Virgin has no such plans at the moment but pointed out it had updated the service from 2Mb or 4Mb in recent years. It also said that it had increased upload speeds in recent years.

Hope that clears some of the points up.

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