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Virgin Announces BlackBerrys on PAYG

David Gilbert


Virgin Announces BlackBerrys on PAYG

Virgin Media has announced this morning that it will be making a series of BlackBerry phones available on its Pay-as-you-Go service.

In 2010 Virgin sold 200,000 BlackBerry handsets on various contracts, which represented a third of Virgin Media’s total contract sales for the year. This is a pretty impressive stat and reflects the growing popularity of the RIM devices as social media tools and it’s position as the UK’s number one smartphone brand for 2010. Virgin are coming to the PAYG BlackBerry-game late with all other major networks already providing the handsets on a non-contract basis. However Virgin hopes to entice its home customers with an attractive tariff package.

Existing customers of Virgin TV, phone or broadband services can take advantage of the 'Simply 8p' tariff which gives users 8p text to all other UK networks, 8p calls to UK mobiles and landlines, 50 free minutes per month to Virgin mobiles, unlimited calls between your home phone and mobile and unlimited web access once you purchase a BlackBerry Pass. Passes cost £2 per week or £5 per month and give you access to the highly popular BlackBerry Messenger, email and the web.

The phones which are now available on PAYG are the BlackBerry Curve 8520, Pearl 3G, Torch 9800, Curve 3G and the Bold 9780. Currently only the Curve 8520 is available through the online Virgin store priced at £169.99 but a Virgin spokesman told us all the phones are now available through direct and indirect channels.

Graeme Oxby, executive director of Mobile and Home Phone at Virgin Media said: “As the BlackBerry brand continues its growth as an extremely popular consumer device, we’re committed to delivering new and affordable ways for customers to enjoy BlackBerry smartphones and services.”

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