Say what you like about Microsoft, it gets it right every now and again. And this Friday will be one of those times because the UK is also seeing the price cut already announced in Japan and the US. Yes, the same one Woolworths leaked already.
The all-important figures, then, will see the hard drive-less Xbox 360 Arcade hit £129.99, the 60GB Xbox 360 sitting at £169.99 and the 120GB Xbox 360 Elite at £229.99. Interestingly that puts UK pricing exactly in line with "US to UK plus VAT" prices - a rare occurrence indeed. Kudos, then, to Microsoft for that one!
It seems likely that these will be the last reductions the consoles are likely to see for a while. It's hard to imagine Microsoft's bottom line being done any favours by these rock-bottom prices - even if selling more consoles does also presumably mean selling more games.
Frankly, though, as consumers ourselves we don't care how much of a loss Microsoft is making by lowering the price of the 360 once again. We're just pleased to see the console getting even cheaper.
Roll on Friday!