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UK Android Phone Sales Surge

Andy Vandervell


UK Android Phone Sales Surge

According to figures gathered by sales analysts GfK, Android's slice of the UK mobile phone contract market grew by 10.2 per cent from Q1 2010 (3%) to Q2 2010 (13.2%), over a fourfold increase. Moreover, Android phone sales growth outstripped the market itself considerably, with the market growing by less than one per cent while Android sales grew by 350 per cent!

This certainly gives credence to the groundswell of opinion that Android is likely to dominate the smartphone market in the future, particularly as handsets like the HTC Desire and Samsung Galaxy S have attracted so much interest. Indeed, so popular was the Desire at launch, stock was in short supply immediately afterwards.

Megan Baldcok, a GfK analyst, added: "The figures suggest an increasing number of consumers are now asking for Android handsets by name...Operating Systems are no longer simply a by-product but a key selling point in their own right."


July 27, 2010, 4:08 pm

Interesting. But I dont think that this really that suprising. There is a hardcore of techies who opt either for Android or iPhone. Most other people just want a point and click camera with the ability to make calls and text. It just so happens that the current run of android handsets are at a price point that makes them attractive to people who want these features. lots of the girls i work with have android handsets, not because they give a stuff about android but because they were sold it in phones4u and it has a 5mp plus camera. A lot of what we are seeing is better marketing and more diverse and elegant design


July 27, 2010, 4:23 pm

@ChrisB: Yeah, I can agree with that. Can you imagine the same happening of the original G1? It completely flew under most people's radar.

Oh, how far we've come...


July 27, 2010, 4:30 pm

So whose share did they eat into? I don't think it was Nokia as their European share increased this quarter too.


July 27, 2010, 5:30 pm

There are 3 things happening here, first walk down the high street past all the mobile shops, you'll notice that the Android logo is prolific in all of them alongside the usual iPhone stuff, the public awareness is growing and its a new buzz word when buying a phone.

The second is the obvious there is a giant in the room, the google juggernaut is building steam and the OS is getting better and better with each iteration (Is Froyo better than iOS4?), once the 3rd party developers fully embrace the platform and start producing App Store like quality and numbers of Apps I think we'll have a new leader in smartphones.

And finally the hardware, HTC, Motorola, Samsung and Others have all embraced Android and are now producing handsets truly capable of showing its potential, a real alternative choice in terms of build quality and functionality now exists in the market place.

And me... My iPhone 3G 8gb contract just finished after 18 happy months, and i've just ordered a new HTC Desire, Not an iPhone4. Why? I believe Android is the future


July 27, 2010, 6:05 pm


Do you still have you old 3G, or have you sold it?, I'm tempted to jailbreak my old 3G, I noticed you was interested in the mobile hotspot App, you could then get PdaNet to play with. Also now that it's been confirmed Iphone jailbreak is legal it's going to get interesting what happens next.. :)


July 27, 2010, 11:40 pm

Hardly surprising as there's so much choice in Android phones now and many are free on contract people will just get one without really realising what android is, oh as posted above by ChrisB.

I'm hyping up GingerBread in my mind beyond belief haha, it will never reach the lofty goals I have set it. The thing with Android is it has so much momentum that even if WebOS 2.0 rocks (i hope it will) and MS release a great first effort I would be reluctant to jump just because of how much attention Android is getting. Soon it won't be Iphone apps first it will be Android and Iphone apps released together.

Just need game developers to show more android love, LucasArts i'm looking at you, Monkey Island series now please.


July 28, 2010, 2:56 am

Mmmmm gingerbread ..... *drool*

( said in the style of Homer )


July 28, 2010, 6:29 am

Android will Fly when manufacturers start pushing the benefits of the OS over the benefits of the individual models- as unlikely as that is its not helping that Sony Samsung and HTC have not so much as mentioned the Droid in any of their TV ads

So the Geeks are pushing this so far.

Is it time for Google to get some cash into pushing the little green fella?

I despair and the number of people showing me their shiny new handset at me saying they have joined the "Smart-phone Set" only to be massively disappointed when I point out they been sold a dog. On a very long lead......

Some store staff could do better - I asked to see the latest Android Handset at a Newport store recently and was handed a Sony Ericsson Satio DUH


July 30, 2010, 2:00 am

What's most surprising here is that this is the proportion of ALL contract mobile phones, not just smartphones. I just hope the 2.2 migration goes well.

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