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Toshiba Unveils Monumental CELL Powered HDTV

Gordon Kelly


Toshiba Unveils Monumental CELL Powered HDTV

When Sony first unveiled the PlayStation 3 it made a claim - equally exciting as the PS3 itself - that the CELL processor which powers it would turn up in many more products than simply a games console. Well it has been some wait, but finally CELL co-creator Toshiba has unveiled something rather exciting...

The 'CELL REGZA 55X1' is the first high definition TV to integrate the CELL platform. What is its job? In essence to perform intensive multimedia applications (including web browsing) and to calculate advanced image processing algorithms. By way of numbers, Toshiba claims the CELL platform inside the 55X1 has 143x the processing capability of its current flagship REGZA TVs.

Consequently it seems rather important to take advantage of all this horsepower and to that end Toshiba is equipping the 55X1 with a 3TB hard drive of which two terabytes will be dedicated to time shift functionality. That seems a lot, but the power of the CELL becomes apparent when Toshiba boasts the 55X1 will be able to simultaneously record up to 26 hours of programming for up to eight channels of digital terrestrial broadcasts! Couch potato heaven.

The 55X1 should also do justice to its fancy processor in terms of picture quality since it boasts LED backlighting, 240Hz scanning, a crazily high 5,000,000:1 contrast ratio and industry high brightness of 1250cd/m2 - 2.5x that of typical HDTVs. All this is packed into a 55in 1080p display measuring 133.3 x 96.3 x 40.2cm and weighing a hefty 44Kg for the monitor, 10.5Kg for the separate tuner. Power consumption also isn't small at 320W, though standby is just 0.1W.

If this blows your mind then so will the price with Toshiba launching the CELL REGZA 55X1 in Japan for one million yen (just under £7,000) this December. This is only the beginning however as Toshiba claims the CELL will happily power the '4K2K' (3840 x 2160 pixel) HDTVs of the future. Yep, your current TV just got served...


Press Release


October 5, 2009, 6:10 pm

Wait. Seven grand!? Yowzers. I expect this will filter down to some more reasonably priced TVs in due course. For now, it's only for fools and oligarchs.


October 6, 2009, 2:09 am

As cool as the use of the CELL processor and the cool DVR facility is, this 2K and 4K high definition stuff is giving me a headache.

I know that Toshiba recently showed a prototype 56-inch, 4K x 2K television, which Toshiba chooses to interpret as 3840×2160. I can see the convenience of these figures as this is is an easy resolution to interpolate from 1080p (2x) or 720p (3x) but really there are so many 4K 'standards' (see: http://en.wikipedia.org/wik..., for an example).

I wish that everyone could settle on a single resolution or we will have the whole 'Full HD' vs 'HD Ready' confusion all over again in a few years time.



October 6, 2009, 3:41 am


M&#xE1rio F

October 6, 2009, 6:04 am

I have yet to see if the IQ of this set beats Kuro ... (doubt it but ho well) ..


October 6, 2009, 6:13 am

@Mário F - nobody knows real world performance as yet, it has just been announced but it will be interesting to see if it can beat the Kuro gold standard!

M&#xE1rio F

October 7, 2009, 5:09 am

@Gordon - If this set was released from a company that has more "advanced" tvs like panasonic or samsung i would believe we could have a kuro killer and i would be thrilling with expectation, even if it reaches the point it will beat kuros the expected pricetag will make little appeal to the market.

Hopefully im gonna buy a panny G10 (V10 is unavailable for months here) and pray in 4/5 years (if the set will last this long) pioneer has already returned and released a new uber Kuro set lol

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