Home / News / Surround Sound System News / Toshiba Applies to Blu-ray Disc Association

Toshiba Applies to Blu-ray Disc Association


Toshiba Applies to Blu-ray Disc Association

Toshiba has finally done what just about everyone expected it would do when it dropped HD DVD last February and applied to the Blu-ray Disc Association (BDA) for membership, with a view to creating Blu-ray supporting devices.

The official line is that: "In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA." A more cynical take would be to suggest Toshiba has decided that it should probably look at grabbing itself a share of the Blu-ray player market before consumers stop buying DVD players. I'm not inclined to agree with that, given that the death of DVD looks to be some way off yet, but I'm not surprised in the least that Toshiba would want a slice of the Blu-ray pie for itself.

As we can pretty safely assume the BDA will accept Toshiba's application, we can expect to see both dedicated Blu-ray players and laptops with Blu-ray drives form Toshiba "in the course of this year." Details and specific launch schedules are still under consideration, with further announcements to come "in due course."




August 10, 2009, 5:35 pm

More dollars spent on Blu-ray hardware than DVD hardware in the US for 1H 2009. Not including the PS3 for Blu-ray, NPD count that under Video Gaming.

So on the one hand you have BD spend above DVD spend, and on the other you are the 4th largest DVD player brand in the US, but you don't have any presence in the BD market.

Makes loads of sense to me...

Adam Foreman

August 10, 2009, 6:01 pm

It must be a bit embarrassing for Toshiba to have to admit defeat against Blu-Ray, but further embarrassment having to apply to make products with a competitors licensed product. So much so they have waited all this time to do so.

comments powered by Disqus