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TomTom for iPhone Pricing Leaks


TomTom for iPhone Pricing Leaks

Tomtom's announcement that it would be creating a turn-by-turn navigation application for the iPhone was pretty well-received, but one crucial snippet of information has remained elusive until now: pricing. Thanks to e-tailer Handtec, however, it looks like that final question has been answered, having offered pre-orders of a bundled package of the TomTom for iPhone app and docking cradle for £113.85.

That pricing puts TomTom's iPhone-based solution near enough in line with the entry level TomTom One IQ Routed Edition, which can be had for about £130 online. As such, it seems reasonable to expect a similar quality of experience. Although there's nothing to say TomTom's iPhone app can't be better (or worse, for that matter) than its dedicated devices.

Admittedly, one e-tailer can't be considered a definitive reference point for pricing of an unreleased product. Further, it still remains to be seen whether it will be possible to buy the cradle and app separately - I doubt anyone with an in-car iPod dock would particularly relish buying a second one - and what individual pricing will be. And that's notwithstanding the likely desire to know if the app is actually worth splashing out on in the first place.



Go to comments


August 6, 2009, 5:27 pm

>> Software and cradle bundled for a not-extortionate amount.

Not extorntionate, but not very competitive either.

More than twice the price of Navigon MobileNavigator, that James reviewed, ok this does include the cradle too, but I doubt it costs an extra £77. Even if TomTom software is far superior it's still too pricey, they should use that to get more customers not put the price up.

Shame really as I'v never bought a SatNav but if the pricing of TomTom was right, I would have been very tempted by this.

Barry Ward

August 6, 2009, 5:44 pm

I agree with Keith above. I bought the Navigon for iPhone when it came out at its discount price, and now with the latest update it's actually pretty good. It's not ideal, but it makes do, and replaced my old TomTom quite nicely.

TomTom on the other hand, are taking the pee with this price. Do they want to be competitive or don't they? To sell it at the same price as a dedicated device is ludicrous! Okay, the price includes the dock, but that's just a mount and charger which shouldn't add up to much. I'll stick with my Navigon and own mount/charger solution thank you.


August 6, 2009, 6:14 pm

The booster looks bulky and ugly, I cannot imagine using this. And plus i use the GPS more for Walking around town, so the addon is completely useless.

They cannot justify this cost when Navicon works well and is far cheaper.

This price is a Rip off!


August 6, 2009, 6:14 pm

Bought my Tom Tom one IQ for £120 from Amazon then got £20 cashback from TomTom. Obviously a single device is more convenient but you really would have to be a mug to pay that much. Surely TomTom don't think that iPhone owner's have more money than sense! ;-)

Dave W

August 6, 2009, 6:16 pm

I think the mount is a bit more than just a charger. From TomTom's iphone site...

"the TomTom car kit that offers secure docking, enhanced GPS performance, clear voice instructions and hands-free calling, while charging your iPhone at the same time"

I assume it has a mic and speaker in it. I'll be interested to see how it enhances GPS performance. I wondered if it had a receiver on-board, and passed the data through the dock connector.


August 6, 2009, 6:17 pm

As I understood it the cradle would allow handsfree calling and music playing as well, which would be a bonus and make it worth the price. I'll wait for reviews before buying though.


August 6, 2009, 11:23 pm

Question for me is will there be a software only version at a much lower price?

Personally I am very interested in Sygic Mobile Maps Europe for £59.99, but a bit scared of the unknown. How about a review TR?


August 7, 2009, 11:41 am

My last question has been superceded since I saw Copilot is now available, I bought that instead!

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