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Three's One Plan - The Way Of The Future?

David Gilbert by

Three's One Plan Now With Unlimited Data

Living life without limits sounds like the sort of advice an alternative, flower-power hippy careers guidance counsellor would give you. So we wonder what they have been smoking over at Three following its announcement today that The One Plan would now include unlimited data.

Ok, so it’s not exactly living life without limits, but it does remove that nagging feeling of data-limit guilt every time you want to show your friends that hilarious HD clip of a dog playing the piano. The One Plan was launched back in July by Three and offered a slew of minutes and texts along with 1GB of data per month for the reasonable price of £25. In an era when most mobile operators are imposing caps on their customers, Three has taken the radical step of unchaining the customers from their data shackles and pushed them freely into the wilderness.

However, despite this “all-you-can-eat” data allowance Three is maintaining its SIM-only plan at £25-a-month on a 12 month contract including 2,000 any-network minutes, 5,000 Three-to-Three minutes and 5,000 texts. The plan will also be available on a 24 month contract with a range of smartphones. The iPhone price plan comes in at £35-a-month with the handset initially costing just £69 – whereas Vodafone and Orange charge £119 and give you just 600 minutes. This plan will also be available on other smartphones though pricing for these is not available yet.

Sales and Marketing Director, Marc Allera, said: “The One Plan was already a market-changing offer – we’ve just made it even better. We expect to see more people using mobiles than PCs to access the internet by 2015. All-you-can-eat data is designed to remove the possibility of bill shock when you use data, so you can use your smartphone to do everything it was designed for without the worry of cost.”

Go to comments

Brian Carter

December 15, 2010, 7:00 pm

Good to know at least one provider is moving forward.

Bad to know that type checking is taking an early Christmas holiday:

"The plan will be available with with as well with the iPhone price plan coming in a £35 a month with the iPhone initially costing just £69"


December 15, 2010, 7:35 pm

I moved to 3 about 5 months ago. Liking them far more than Orange. Data speeds are fast!

David Gilbert

December 15, 2010, 7:57 pm

@Brian Cater Apologies for the poor spelling and grammar. A glitch in the software I promise you. The issue has now been fixed.

Denis iii

December 16, 2010, 1:38 pm

How long until they drop minutes and texts and meerly provide data plans? It is all data atm anyways.

Data should be charged the same as water and elec and gas IMO. A set price/unit and be possible to connect to what ever network provides best price/performance at said location. ie: In home town I'd use network with best coverage/price, whilst travelling I'd conenct to network with best coverage/price, travelling internationally I'd connect to local network with best coverage/price all pure data and VOIP.

Its just right and will never happen.


December 16, 2010, 7:08 pm

I'm looking into switching to a monthly contract from pay-as-you-go, but I don't get this One Plan. When I look on the 3 website it still says 1GB internet allowance... how exactly is this unlimited data?


December 16, 2010, 11:09 pm

Shame Hutchison Whampoa, who own Three, supports the Burmese junta, though, in'it?


December 17, 2010, 3:29 am

@ Davey

That's the way it is. Corporate political allegiances get dirty. Hell, you can't buy a Droid without funding the IDF.


December 17, 2010, 3:31 pm

giffgaff betters this. £20 top-up gets you 600 mins with truly unlimited texts and internet. Need less minutes? 300 mins for £15 or 150 (still unlimited texts and dates) for just £10. The only downside is the hassle of having to top up each time (online only).


December 17, 2010, 5:19 pm


Agreed. Buying a piece of technology invariably means sponsoring something dubious. It's just that Three comfortably comes in the bottom 3 of the 'ethical' charts for mobile phone providers and this sort of stuff is never talked about in the tech press. Would be good to see the likes of Trusted Reviews looking beyond just the consumption of gadgetry sometimes.

There's a chart on ethical mobile phone operators here - tiny.cc/p853y. Go Asda.


September 15, 2013, 10:07 pm

Just joined the one plan on 12 month contact at £15 a month but the service is not fit for purpose, it takes forever to load a page and I'm talking twitter page not some heavy multimedia web page, some sites were just about useable in early afternoon but later on it was unuseable , they Do have some sort of data traffic management they call traffic sense which will down grade your service if you do some p2p file sharing which would be fair enough but going to utube you would think would be acceptable as I'm sure that's what people would be doing on a promise of all the data you can eat and with tethering which works flawlessly with 3 mobile broadband as I also have a good signal......be warned, has the old saying goes if its sounds to good to be true

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