Living life without limits sounds like the sort of advice an alternative, flower-power hippy careers guidance counsellor would give you. So we wonder what they have been smoking over at Three following its announcement today that The One Plan would now include unlimited data.
Ok, so it’s not exactly living life without limits, but it does remove that nagging feeling of data-limit guilt every time you want to show your friends that hilarious HD clip of a dog playing the piano. The One Plan was launched back in July by Three and offered a slew of minutes and texts along with 1GB of data per month for the reasonable price of £25. In an era when most mobile operators are imposing caps on their customers, Three has taken the radical step of unchaining the customers from their data shackles and pushed them freely into the wilderness.
However, despite this “all-you-can-eat” data allowance Three is maintaining its SIM-only plan at £25-a-month on a 12 month contract including 2,000 any-network minutes, 5,000 Three-to-Three minutes and 5,000 texts. The plan will also be available on a 24 month contract with a range of smartphones. The iPhone price plan comes in at £35-a-month with the handset initially costing just £69 – whereas Vodafone and Orange charge £119 and give you just 600 minutes. This plan will also be available on other smartphones though pricing for these is not available yet.
Sales and Marketing Director, Marc Allera, said: “The One Plan was already a market-changing offer – we’ve just made it even better. We expect to see more people using mobiles than PCs to access the internet by 2015. All-you-can-eat data is designed to remove the possibility of bill shock when you use data, so you can use your smartphone to do everything it was designed for without the worry of cost.”