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Three Launches The One Plan


Three Launches The One Plan

Inviting no end of Lord of the Rings jokes (which suits us just fine) Three has launched The One Plan, with the claim that: "For the first time there's a plan that has more than enough of everything, at a more affordable price." With a 12-month, SIM-only One Plan offering 2,000 any network minutes, 5,000 Three-to-Three minutes, 5,000 texts and a 1GB data allowance, for £25 per month, it might not be so ridiculous a claim.

It's also possible to get The One Plan with a handset, although in doing so you'll be conceding to a 24-month contract. These start from £28 per month, with a handset such as the Nokia E63, range through to £35 per month with an HTC Desire and top out at a massive £40 per month with a Sony Ericsson X10.

This being Three there are a few other perks, too. Skype-to-Skype calls are free of charge, as is access to Twitter and Windows Live Messenger - assuming your phone is one of the relatively few that supports the latter. Sweetening the deal, if you choose to take a handset, Three will bundle a six-month Spotify Premium subscription which, we have to admit, is a pretty nice draw.

Realistically, it's hard to envision anyone needing more minutes and messages than The One Plan affords, but for a plan purporting to offer more than enough of everything, the 1GB data limit isn't exactly groundbreaking. Still, it's as good as on offer anywhere else and the rest of the limits are, indeed liberal, to say the least.

If you're in the market for a SIM-only deal, there are plenty cheaper to be had elsewhere. But if you’re the type that likes to boast about just how much of your ludicrously generous allowance you fail to meet every month, The One Plan will suit you nicely.




July 2, 2010, 4:35 pm

I don't understand how on the same day you can post an artical condemning mobile carriers for there mysterious pricing and tactics in tying people into long subsidised contracts. Then gush on how awsome a plan is for everyone which charges you £300 a year with a tied contract offering a stupid amount of bundled minutes and texts almost no one will get through, which can also be used to subsidise phones for more money on a longer contract.

if as a team you can't come to a consensus on whether you want mobile firms to go like land lines and simply charge a transparent cost for usage of the network, or offer complete plans as bundles can you at least co-ordinate the postings to minimise the bi-polar appearance of the front page.

I have to agree with a lot of recent posts that the site does seem less impartial of late.


July 2, 2010, 5:25 pm

Jack Schofield is a columnist writing opinion pieces for us, so his views may not necessarily tally with the rest of the team. My opinion is that there's nothing wrong with subsidised pricing, or contracts, as long as consumers are given enough information to make an informed decision about exactly what they're paying for.


July 2, 2010, 5:41 pm

Personally I am quite happy for there to be different views in the team. That way we get a more balanced look at any issues (Mac vs. PC, iPhone vs. WM, plasma vs. LCD etc. etc.). I don't want this site to tell me how to think, I want it to provoke me into thinking for myself which is exaclty what it does - whether it is by providing a range of reviews or different opinions, news or editorial pieces.


July 2, 2010, 6:36 pm

Apart from on the minutes front giffgaff.com seem to offer a significantly better package, I top up £10 every month automatically through them so it's as easy as a contract too.


July 2, 2010, 6:52 pm

they were trying to sell me £35/24month + £99 for the iphone 4 this morning, comes with 900 minutes & 5000 texts & 1GB data & 50 worldwide MMS.

I rejected their offer. Too long & too expensive.


July 2, 2010, 8:32 pm

That kind of deal would cost well in excess of &#8364100 pm here in Ireland. Our telcos need a massive wake-up.


July 2, 2010, 10:38 pm

Here in Germany I can only dream of such deals.


July 3, 2010, 11:18 pm

Great. Now this is stuck in my head. Again.



July 5, 2010, 12:31 pm

Divided opinions between the team are a good thing, providing they stimulate (reasoned) debate.

I'd hope that this deal is the start of more SIM only deals. Ideally I'd like much more selection and choice. I use very few minutes, around texts per month but around 1 gb of data. Can I find a deal where I don't waste huge amounts of minutes of texts to get that data? Nope.

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