Inviting no end of Lord of the Rings jokes (which suits us just fine) Three has launched The One Plan, with the claim that: "For the first time there's a plan that has more than enough of everything, at a more affordable price." With a 12-month, SIM-only One Plan offering 2,000 any network minutes, 5,000 Three-to-Three minutes, 5,000 texts and a 1GB data allowance, for £25 per month, it might not be so ridiculous a claim.
It's also possible to get The One Plan with a handset, although in doing so you'll be conceding to a 24-month contract. These start from £28 per month, with a handset such as the Nokia E63, range through to £35 per month with an HTC Desire and top out at a massive £40 per month with a Sony Ericsson X10.
This being Three there are a few other perks, too. Skype-to-Skype calls are free of charge, as is access to Twitter and Windows Live Messenger - assuming your phone is one of the relatively few that supports the latter. Sweetening the deal, if you choose to take a handset, Three will bundle a six-month Spotify Premium subscription which, we have to admit, is a pretty nice draw.
Realistically, it's hard to envision anyone needing more minutes and messages than The One Plan affords, but for a plan purporting to offer more than enough of everything, the 1GB data limit isn't exactly groundbreaking. Still, it's as good as on offer anywhere else and the rest of the limits are, indeed liberal, to say the least.
If you're in the market for a SIM-only deal, there are plenty cheaper to be had elsewhere. But if you’re the type that likes to boast about just how much of your ludicrously generous allowance you fail to meet every month, The One Plan will suit you nicely.