News Corporation and Apple’s love child, The Daily is due to be born next week in the ostentatious surroundings of the Guggenheim Museum in New York.
Originally slated for release last week, the iPad-only daily newspaper will finally be coming to your Apple tablet from February 2 and will still cost 99c per week with a yearly sub costing $50. While the rest of us clamber around in the dark trying in vain to find out what is happening in the world, iPad owners everywhere won’t need to get off the couch in order to read what the journalists at The Daily deem newsworthy.
Initially slated to be revealed in San Francisco’s Museum of Modern Art on January 19, the release was delayed possibly due to Steve Jobs’ leave of absence with his place at the announcement taken by iTunes guru Eddy Cu. The content of The Daily will have “a tabloid sensibility with a broadsheet intelligence," and its subscription costs were re-confirmed by James Murdoch last week. News Corp is taking a major punt here with reports suggesting it has sunk $30 million into the project which employs 120 staff at its New York headquarters.
With Eddy Cu present at the launch we will no doubt also hear more about Apple’s plan to introduce subscriptions to the iTunes store. A lot of print newspapers have tried and failed to come up with a successful paid-for content model so Apple and News Corp will be pinning their hopes that an all-digital model will manage to strike the right balance.