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The Daily Goes Live

David Gilbert


The Daily Goes Live

The Daily, Apple and News Corp’s iPad-only newspaper has just gone live and will be available to download for 99c per week or a yearly subscription of $39.99.

At an event in the Guggenheim Museum in New York, Rupert Murdoch, Apple’s Eddy Cue and The Daily’s editor Jesse Angelo unveiled the new digital newspaper which will churn out up to 100 news pages-a-day “in different ways than we did before." The front page of the first ever Daily focused on the uprising in Egypt but Angelo said that should something happen in the coming hours, the staff at the Daily would be able to “break-in” and update the paper. “This is not a static product.”

The demonstration showed off a number of unique features of The Daily including 360 degree pictures, HD video and a voice-over announcing the top stories of the day. There is even a video presenter who talks you through the top stories with Angelo saying The Daily will combine the best of print, radio and television journalism. That is reflected in the make-up of the 100 staff who have been drawn from all sections of journalism.

Apple’s VP of Internet services, Eddy Cue announced that The Daily would be the first app which would offer an all new subscription billing service at the click of a button. Responding to a question at the press conference, Cue said Apple would be making an announcement “shortly” regarding other publications being able to do this. Readers of The Daily will be able to flick through pages as normal or can access the news via a central carousel which can play automatically with a voice-over if you just can’t be bothered to flick through or read the stories yourself.

Sport will be play a major part in The Daily’s content with a huge array of stats at readers fingertips though obviously these will be heavily skewed in respect of American sports - so unfortunately no curling stats then. Readers will also be able to access players' Twitter feeds via the sports pages, which will be a feature in all sections of the paper. Indeed Twitter, Facebook and other social media will be integral to the paper as readers can share individual articles with friends via their social networks.

Rupert Murdoch confirmed that $30 million dollars had been sunk into the project thus far, which will be written off by News Corp. He added that he was very confident the project would succeed. Asked what he would see as success, Murdoch said: “When we are selling millions.” He told the audience the cost of running The Daily each week would be less than half a million dollars. The revenue spilt between ads and subscriptions will be more subs first but eventually move towards a 50/50 split.

Asked what the editorial voice of the paper would be, Jesse Angelo said: “It is a new brand and new voices. It will be patriotic, we love America. On specific issues, well, read the editorials and you'll see.” The Daily will be aimed at the estimated 15 million America “who will own tablets in the next year” Murdoch said. When asked about an Australian version (and presumably it applies to all regions) he said that remained a possibility.

Asked whether The Daily is going to be available on other platforms, Murdoch replied: “We've been quite honest with Apple, and we'll be on all major tablets. But we think last year, this year, and next year will belong to the iPad.”

The first edition we saw displayed earlier and the integration of the multimedia elements certainly looked impressive and it seems as if News Corp and Murdoch are certainly backing the project fully. Of course many have tried and failed with a subscription service for digital newspapers but the low cost of 99c per week could entice a lot of people to switch from traditional print media.

Link: The Daily


February 2, 2011, 11:08 pm

Nice idea, I hope it takes off but I'm not so sure. How many of those millions of iPads are currently languishing in the coffee table drawer instead of being carried to the office in the briefcase every day? In other words, how many are used as a toy rather than a tool? I just hope their market is large enough.

"It will be patriotic, we love America."

Excuse me while I throw up...


February 2, 2011, 11:14 pm

It's probably the future - but will the public be ready to jump on-board today?

Not sure I could handle all that promised American Patriotism and sport - but I do like the idea of a dynamic newspaper that is updated as stories develop.

Then again - isn't that what a decent web news site gives us already - without the need for a tablet and without the cost of subscription (in most cases)?

That said, I'd be interested to see something along these lines that is more Brit-focused and Kindle friendly too.


February 2, 2011, 11:33 pm

And stuff like this makes me think that ChromeOS has correctly seen the future about the relationship of hardware and content. Those companies that have chosen to lock down content to device are going to find themselves in a new age napster crisis. Those like Amazon who have embraced all platforms will win.


February 3, 2011, 12:00 am

But can you really make great journalism six times a day?

I have just started subscribing to a newspaper on print. I understand that things happen all the time, and that the printed paper is in a sense out of date when I open it up in the morning.

However, I don't read the newspaper in order to read that person A shot person B, or that there was an earthquake in Japan. These kind of stories are all over the internet. I read the newspaper because it has a lot of background articles or editorials which are pretty insightful. I just don't see how it is possible for a journalist to pump out well researched and well written articles more then once a day at the most.

Of course you can fill the iPad newspaper with all the copy-paste stories you can find on the internet, but then, what is the point of paying for it?

I accept that reading the newspaper on an iPad may be a fine idea. But the argument about constant updates as a selling point doesn't make any sense to me.


February 3, 2011, 1:11 am

Jesper: "Can you really make great journalism six times a day?" I don't know, but News International can't produce great journalism once a week. The Times occasionally manages adequate journalism.

Personally I hope this project fails miserably. 360 degree photos of whatever Murdoch wants to flog us? Truly, that is what the fourth estate is for... ;)


February 3, 2011, 1:11 am

@ Chris

So we can expect all those editorials calling for a public healthcare option, anytime then. Just don't damage that lovely display, wiping your joyful tears off the daily news agenda, Mr. Boehner.


February 3, 2011, 1:17 am

@Jasper the problem with normal newspapers is that stories have to be ready way in advance in time for editing, layout and printing (it takes many hours..) so journalists are incredibly pressed by their editors to close the article, and are restricted well in advance in length etc.

Almost always this forces journalists to take many shortcuts and not be as investigative as they should... newspapers are very stressful for everyone involved.

Hopefully with these dynamic updates it should be a bit better as articles can be "published" at any time.. In theory at least..


February 3, 2011, 1:26 am

@darkspark88 ChromeOS?! What does that have to do with content? It's just Linux locked down to run just the Chrome web browser, and a bad idea at that (read the comments reviewers made on actually working with files..)

Also I don't see an Amazon Kindle client for ChromeOS, they don't even support Linux, so how can you say it embraces all platforms?


February 3, 2011, 4:39 am


I assume you're referring to News Corp's donations to Republican interests last year. Just to be clear, I like the concept of a professionally designed, media rich electronic newspaper and it would be a shame to see the first such publication sink into oblivion before it even finds its feet. The content is another matter.


February 3, 2011, 6:01 am

I haven't seen the daily but the ipad version of the Sunday Times (not the weekly version which is different) is sublime. I now live in Australia and being able to read the full Sunday Times, all its supplements with all the added media and interactivity is amazing.

As for are ipads being used, on this side of the world I see them everywhere and people are using them in all sorts of different ways. With a remote desktop app on mine I never even take my laptop out of its docking station anymore as I can do everything from the ipad.


February 3, 2011, 9:23 am

Played with it for about 20 mins (will have a proper look tomorrow) but so far I like it - lucky for me I have a US account as well as a UK one.

The aesthetic is spot on for the target audience, and the editorial actually seems pretty decent. I'm holding a full judgement until they've been going a month or so so I can see if it's all a lunch day ruse but I actually think I'd be happy to pay for this.


February 3, 2011, 5:17 pm

@Hugo - would be interested to hear about your experiences with breaking & developing stories. Some of my questions would focus around...

Do stories really update and evolve, or merely represent snapshots in time (albeit perhaps at more regular intervals than traditional printed media)?

What percentage of the content takes the form of static 'feature' articles?

Is there a mechanism for reader feedback / discussion?

Interested in your take when you've had a few days to form an opinion - accepting that News International have had a long time to prepare their launch materials and that repeating this feat day-in day-out with consistent quality will be a harder feat altogether.


February 4, 2011, 1:57 am

I think there is no future in selling news - too many people are doing it for free, and the whole regular updates thing is really just spin. There may be a market in well-considered comment pieces, but these are not instant and would you really trust News Corp to deliver un-biased pieces...no, me neither. The problem with features though is that for almost every subject, there's at least one blogger who has a real interest in the subject and people can go and read their comment free of charge.

On the other hand journalists need to survive, but the internet has changed the newspaper model of serving up all your dishes for one all-inclusive price. There will always be a market for good investigative journalism, but this may have to be delivered by a cost per article approach instead; we'll have to wait and see. In the meantime, I predict that this will be a loss leader for Murdoch & Co (Apple will still take their pound of flesh of course), and eventually the format / model will be superceded.

Old news...it certainly will be.

TR Tester

February 10, 2011, 6:55 pm

Test comment.

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