Giving people free Wi-Fi is all the rage at the moment. Last week we reported that O2 was going to roll out a wireless network and give people free access to it. And from tomorrow, 1 February, The Cloud will do exactly the same thing – albeit only for 15 minutes per day.
Last week BSkyB took over The Cloud and in its first move since getting new owners The Cloud is teaming up with the City of London to give anyone within the square mile covered by its wireless hotspots, 15 minutes of free browsing each day. To access the free Wi-Fi you will need an account with The Cloud and you will be able to access it from any wireless-enabled device. A spokesperson for the company said this was the “next step in creating a connected London” – for 15 minutes of the day at least.
The Cloud says this move is a reaction to the recent increase in VAT and the limits put on data by mobile networks recently. However it could also be a publicity stunt by The Cloud to sign up new users who will be charged on a Pay as you Go basis for any further minutes they may want to use. The Cloud is estimating that more than 350,000 city workers and visitors will be able to take advantage of this new initiative. The Cloud started a similar offer in Glasgow which has proven to be very successful.
Naunton Dickins, MD, The Cloud said: “People will find their smart-phones work much better on Wi-Fi than on their mobile phone network; no more waiting for apps to appear or photos to download, this is mobile broadband in its true sense! This initiative with the City of London reflects our broader ambitions to make London a fully Wi-Fi’d city.”