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The Beatles Arrive on Apple iTunes

David Gilbert


The Beatles Arrive on Apple iTunes

According to The Beatles, “All you need is Love” however, according to Apple all you need is Love, iTunes, an iPod and £125 to purchase the entire back catalogue of the Fab Four.

Yes, as was widely speculated, Apple’s day-you’ll-never-forget announcement was the unveiling of The Beatles music on iTunes, at a price of 99p per song, £10.99 per album or a paltry £125 for the entire catalogue. The Liverpool quartet’s 13 studio albums along with the two-volume Past Masters compilation and the Red and Blue collections are all available on the site from today.

While Apple built up the announcement to be one of huge importance, the response thus far (granted the announcement was only made within the last hour) has been a little underwhelming. As one Twitterer succinctly put it: “Really? Beatles on #iTunes? That's the day I'll never forget? #Apple must think I lead a very boring life.” An iOS 4.2 update or some sort of cloud-based streaming service were among the more interesting possible announcements that had been predicted.

However Sir Paul McCartney was a little more upbeat about the news: “We’re really excited to bring the Beatles’ music to iTunes. It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.” Wonder why he’s so happy to see his music available to buy on iTunes? Answers please to TrustedReviews.

Ever the man for the funny comment, Apple head honcho, Steve Jobs couldn’t let the opportunity pass without making a hilarious pun: “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.” Brilliant.

All the 13 studio albums will include iTunes LPs which give owners exclusive lyrics, album art and a mini-documentary on each of the albums. If you do manage to scrape together enough to buy the box set, you will get the Live at the Washington Coliseum, 1964 concert film which is an iTunes worldwide exclusive.

So there you have it folks, The Beatles have finally arrived…..on iTunes at least.


November 16, 2010, 8:47 pm

wow this was actually a 'breaking news' headline on the BBC new website a minute ago, what is all the hype about!


November 16, 2010, 8:48 pm

Or...you can buy the albums for £8 each on amazon (and then flog em again on ebay if you really want).

Occam's Razor

November 16, 2010, 8:51 pm

I truly couldn't care less about this.


November 16, 2010, 8:51 pm

*Dies from non-eventness*


November 16, 2010, 9:06 pm



November 16, 2010, 9:23 pm

Amazing, there was such a hype over this on the blog-o-sphere with people hyping it out well out of proportion, I hope there was a lot of lessons learned by this and try not to overanalyse everything apple do so much!

That saying, this is such a pathetically small update that it didnt need a "24 hour" poster on the apple website, apple should be ashamed for hyping such a non-event


November 16, 2010, 9:45 pm

Maybe this will be the wake up call for TR to not follow every stupid breadcrumb Apple drops.

Also, anyone who has a the vaguest interest in The Beatles surely has most of their work already?


November 16, 2010, 9:57 pm

Hopefully we'll remember this as the day the RDF collapsed due to constant overhype.

I mean... really? File this under SFW.


November 16, 2010, 10:03 pm

Where has this myth come from, that everyone who likes the Beatles already has most of their albums? I've seen it repeated on a few sites now. Maybe there are a few like me, who only have one or two of their albums. In this respect, it's good that the Beatles are on iTunes, because I can now sample their music, then go and buy the albums on Amazon.

Also, it's only a matter of time before their music's on other digital music sites.

Frankly, I was hoping that a cloud music service might have been unveiled today, but I'm not too disappointed with this news, overhyped though it was (like most Apple news).


November 16, 2010, 10:22 pm



November 16, 2010, 10:23 pm

Tommy LeEe Jones in Men in Black - So i guess i have to go and buy the white album again :D


November 16, 2010, 10:29 pm

So iTunes now has The Beatles catalogue? For 'A day you'll never forget' read - 'A day that rich folk got even richer'. Big deal!

Why anyone buys music from iTunes is beyond me. Buy the CD from Amazon second hand for a couple of quid, rip it to FLAC and then flog the CD. Then again, there's one born every minute so iTunes has a big market.


November 16, 2010, 10:35 pm

I love the Beatles!

When I wanted all their songs last year then found they were no where (legitimately) to be found online, I just went out and bought a few CD's. I imagine everyone else in the world did the same. So, to me, this is non news


November 16, 2010, 10:45 pm

@Simon: "Maybe this will be the wake up call for TR to not follow every stupid breadcrumb Apple drops."

If you read TR's prior coverage you'll see that it's laced with a good dose of sarcasm. David treated Apple's marketing hyperbole with the kind of scepticism it deserved. What would you have them do, not report on it at all?


Brian ONeill

November 16, 2010, 10:57 pm

Beatles white album on itunes: £17.99

On amazon: £12.99 with free delivery. https://www.amazon.co.uk/Beatl...

So basically you can get the cd version and rip it yourself and still save a fiver.


November 17, 2010, 12:07 am

OMG - that was it? Big deal - not!


November 17, 2010, 12:20 am

Proud owner of zero beatles music, a Doors man myself they are in a different league.

Surprised there is any milk in the yellow cow anymore.


November 17, 2010, 1:54 am

LOL. Another Apple bugfix. Love Apple's ethos of shouting from the balconies about all of their bugs and the required fixes. Makes a change from Jo Moore politics I suppose.

There's got to be a joke combining Beetles with bugfix, but I'm just too exhausted by the news...


November 17, 2010, 4:56 am

Should read "Major brand late to party" or "Even more overpriced music on overpriced e-store".


November 17, 2010, 3:13 pm

Apple stick a little notice on their website the puppy-like press immediately sit and pant, eager to learn a new Apple dance to perform to world.


November 17, 2010, 7:07 pm

@chris "not report on it at all?" Why not? It wasn't news imo.


November 17, 2010, 7:32 pm

Non-news and it gets so many comments (and i'm now adding to them) - so it seems to work. Perhaps The Beatles requested the front page teaser and feature on the Apple website as part of the agreement for this to happen.

But like everyone says, buy the CD, but then most people are lazy these days and just want it now. Surprising people even buy albums, just get the greatest hits, someone has already decided for you what your favourite tracks will be...


November 19, 2010, 7:52 pm

Here's an interesting Amazon email for me:

'As you've previously shown an interest in the Beatles, you might like to know that you can now complete your collection for less: all ten of the remastered Beatles albums are now available from just £7.99 each. Or treat yourself (or someone else) to one of the complete box sets. '

The Beatles Box Set - Remastered in Stereo

Price: £119.99

The Beatles In Mono

Price: £149.99


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