According to The Beatles, “All you need is Love” however, according to Apple all you need is Love, iTunes, an iPod and £125 to purchase the entire back catalogue of the Fab Four.
Yes, as was widely speculated, Apple’s day-you’ll-never-forget announcement was the unveiling of The Beatles music on iTunes, at a price of 99p per song, £10.99 per album or a paltry £125 for the entire catalogue. The Liverpool quartet’s 13 studio albums along with the two-volume Past Masters compilation and the Red and Blue collections are all available on the site from today.
While Apple built up the announcement to be one of huge importance, the response thus far (granted the announcement was only made within the last hour) has been a little underwhelming. As one Twitterer succinctly put it: “Really? Beatles on #iTunes? That's the day I'll never forget? #Apple must think I lead a very boring life.” An iOS 4.2 update or some sort of cloud-based streaming service were among the more interesting possible announcements that had been predicted.
However Sir Paul McCartney was a little more upbeat about the news: “We’re really excited to bring the Beatles’ music to iTunes. It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.” Wonder why he’s so happy to see his music available to buy on iTunes? Answers please to TrustedReviews.
Ever the man for the funny comment, Apple head honcho, Steve Jobs couldn’t let the opportunity pass without making a hilarious pun: “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.” Brilliant.
All the 13 studio albums will include iTunes LPs which give owners exclusive lyrics, album art and a mini-documentary on each of the albums. If you do manage to scrape together enough to buy the box set, you will get the Live at the Washington Coliseum, 1964 concert film which is an iTunes worldwide exclusive.
So there you have it folks, The Beatles have finally arrived…..on iTunes at least.