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Tesco Unveils 1st Unlimited Minutes Monthly Tariff

Gordon Kelly


Tesco Unveils 1st Unlimited Minutes Monthly Tariff

It had to happen eventually and it was unlikely to be Vodafone, O2, Orange or T-Mobile leading the charge...

Tesco Mobile has announced it will be launching the UK's first ever 'Unlimited' monthly tariff that allows subscribers to talk, text and surf as much as they want for just £30pm. The tariff will be a Sim only deal meaning no handset subsidies will be provided.

Yes, we'll drive straight into the first question on everyone's lips: what exactly does 'unlimited' mean in this case. Well, as you might expect, there is a fair use policy but with a ceiling at the equivalent of £500 worth of calls, texts and browsing per month it should be one that very few will ever reach.

"Ours is the only pay monthly deal that gives consumers truly unlimited calling and texting," said clearly chuffed Tesco CEO Lance Batchelor. "You don't have to choose if you're a chatterbox or a texter, you can use your mobile as much as you want without having to worry about the cost. We believe that this will change the way people use their mobile phones. The new tariff aims to give people a simple, guaranteed way to have unlimited calls, texts and browsing. It takes away the concern and uncertainty about your monthly bill as it's fixed at £30, meaning you can talk, text and browse freely."

Interestingly, Tesco has a virtual network running off the back of a licensing agreement with O2 so we'll be keeping a close eye on how the Spanish owned giant reacts to this move. After all, T-Mobile, Vodafone and Orange are unlikely to be perturbed by Tesco's move on its own, but should it spring either O2 itself or 3 into action then soon concerns about our remaining credit may become a thing of the past...


Tariff Homepage


July 30, 2009, 8:39 am

Doesn't Tesco's virtual network run on o2's network? not T Mobile as stated in the article.


July 30, 2009, 8:46 am

one more thing.....really really bad if you use data. £4 per mb. so you would use up your £500 by using just 125mb of data!!

they should stick to selling bog roll & bananas.


July 30, 2009, 9:00 am

@pinkllama - you're right. I had Virgin Mobile in my head for some reason - corrected. The data charge you mention is for "WAP over GPRS" which seems somewhat outdated categorisation, I'll check with Tesco to confirm its current rate and get back to you (I certainly hope it isn't £4 per MB or it makes a mockery of the tariff!). Good spots.

gareth edwards

July 30, 2009, 2:43 pm

Gonna be interesting to see if the others follow suit. I know that I would be very interested in this if it is a good enough service for my iPhone which will be coming out of O2 contract in Jan.


July 30, 2009, 3:32 pm

"they should stick to selling bog roll & bananas." XD (I'll have you know, their Apple and Mango juice is exquisite.)

Very, very interested though if they sort out that data rate down the line, as it'd make the prospect of a jailbroken iPhone all the more tempting. My Pay & Go deal with O2 has been haemorrhaging money for years, yet I've never been able to go back to contract after some nasty out-of-tariff shocks.


July 30, 2009, 4:57 pm

This cost doesnt cover everything. According to their terms and conditions it doesnt include all numbers, ie if i call my bank on 0845 then i will be charged extra for this. There are quite a few things that arent included.


July 30, 2009, 5:38 pm

Surely if they were to advertise it as £500 pm for £30 that looks more impressive than the now irreversibly tainted "Unlimited"?


July 30, 2009, 5:52 pm

@Justin, havn't done my research, but to my knowledge most of the mob metworks charge you for 0845 and 0800 numbers.. not to mention 0870...

my contract with 3 ends in Sep and this one seems really really attractive. Would be even better if you can get clubcard points too...


July 30, 2009, 5:52 pm

Would this include unlimited wi-fi?


July 30, 2009, 6:09 pm

Justin, which network does include 0845, 0870 or 0800 number as part of the inclusive minutes - none last I heard. Just use www.Saynoto0870.com or look for a (usually landline) contact number for 'international customers' on the back of most debit cards.

Either way it's a good deal from Tesco, if it's service is able to handle it...remember when CPW and SKY offered free broadband!


July 30, 2009, 6:40 pm

one2one use to have proper unlimited plans along long time ago maybe 10 years. They had bronze, silver and gold. I think the might have been one2one and landlines only.


July 30, 2009, 10:27 pm

Just noticed 3 are offering the E71 on a £20 tariff which includes unlimited internet and text (+200 xnet minutes). Don't think they included the internet before. And their "unlimited" is 1GB so higher than most.

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