While T-Mobile does have the official iPhone contract in a number of countries (including its home base of Germany) the network's USA division has revealed it is keen to create a comparative rival to the handset's game changing App Store (pictured below).
Speaking to moconews.comT-Mobile's Director of Mobile Applications and Partner Programmes Venetia Espinoza explained:
“T-Mobile is working with the industry to foster an open wireless services platform which will provide developers with the tools and information they need to make new, innovative experiences available to T-Mobile’s more than 31.5M customers. The devPartner Community site, which is in its alpha stage, is just a taste of what T-Mobile has in store and we encourage you to stay tuned for more details in the coming weeks.”
Much like Apple's App Store model, T-Mobile will take a cut of all software applications and over the air downloads and installation are expected to be fundamental to its functionality. Interestingly - unlike Apple - T-Mobile's lofty ambition is to support the full range of manufacturers' handsets it sells on its network which could either prove appealing or daunting to potential programmers. Android? Yep, that will be covered too.
Personally speaking however I find it disappointing that a network has had to step up given the lack of progress in this area from major players such as Nokia, Sony Ericsson, Samsung, Motorola and HTC. Isn't it they who should be leading the charge...?