The ability to add extra features to your mobile phone service is not a new idea, but has it ever been done with this much flexibility?
T-Mobile is launching 'Boosters' - its term for what the industry regularly calls 'Bolt-ons' - and it's trying to open them up to everyone. Consequently, PAYG customers as well as those on monthly contracts (the traditional targets) will be free to hop on a choice of four different, contract-free packages:
- Talk & Text - a range of additional minutes and text packages (handy during public holidays)
- Euro Travel - 50 per cent more call time for free, eg: a Euro 10 Booster costs £10 but gives £15 worth of credit for any combination of roaming calls or texts.
- International calling - lower cost packages for telephoning abroad.
- Internet - the ability to buy individual lumps of data for surfing/picking up emails, etc.
“T-Mobile Boosters offer great value for our customers," said Steve Mitchell, T-Mobile's Head of Post-Pay Marketing. "Whether they want to do more talking & texting, internet surfing on the move, calling abroad or calling from Europe, there’s a Booster to suit everyone. Boosters are a great way for customers to create a personalised plan that fits their lifestyle – whatever life throws their way.”
Seems a fine idea to us, Boosters / Bolt-ons / whatever you want to call them...