With Apple's decision to shake up the mobile market by charging a whopping £269 for an iPhone (on top of an 18 month contract), it seems networks are now also making a concerted effort to offer exactly the opposite.
Following (ironically) O2's move to launch a sim only tariff, German rival T-Mobile has hopped on the same boat.
Targeting students (though available to anyone) is 'just Sim' - a handset free tariff on a monthly rolling contract which gives customers the option to change network with just 30 days notice. Strangely, T-Mobile declined to break down each of its just Sim tariffs, which will come in at £20, £30 and £40pm and offer up to 1,200 minutes and 3,000 text messages per month, but it did state charges outside user allowance will be just 30p per minute for calls with texts costing 10p each.
"We're rewarding people who provide their own handsets with minutes and texts," said Phil Barden, T-Mobile's Director of Consumer Business. "With no long-term contract, just SIM is an intermediate option between PAYG and longer contracts and gives customers the freedom to choose a new handset and a longer contract when they're ready."
just Sim deals will be available to customers today so expect a full breakdown of its tariffs on the main site any minute...
Update: That didn't take long: just SIM 20: 300 mins, 500 texts; just SIM 30: 800 mins, 1,000 texts; just SIM 40: 1200 mins, 3,000 texts. The cost of the SIM card itself is free. Very impressive stuff, plan page here.