It's never a bad thing to follow a good idea... even when someone else has it first.
Following an identical move from 3 in September last year to offer push email to all users T-Mobile has decided it would probably be smart to do the same.
Consequently the generally progressive telco has launched 'Instant Email' a push service available to all subscribers with compatible handsets for £3.50pm. This cost covers all email and their attachments with "no extra charges if they exceed the fair use policy". To save dangerous roaming charges the service is automatically switched off when travelling abroad with users asked to 'opt-in' should they still wish it to function.
"Mobile email is nothing new for business customers, but we think everyone should have easy access to their inbox on the phone of their choice," said T-Mobile Head of Internet and Entertainment Richard Warmsley. "All our customers want to be up to date and involved with what's going on, whether they be buying a house or organising a holiday with friends and receiving and sending emails straight to your phone just makes life a little easier. For only £3.50 a month Instant Email allows people to see emails as they arrive without the hassle of logging on or going online."
The only problem is 3 offered this six months ago, charges £2.50pm for all email plus attachments and chucks in 10MB of web browsing. For £5pm the deal includes 1GB for web browsing.
That said, T-Mobile is giving away the first month for free and quite frankly it's a good development, no?
Note: There was no press image, I improvised!