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T-Mobile Industry First Gives Minute Upgrades During Co

Gordon Kelly


T-Mobile Industry First Gives Minute Upgrades During Contracts

T-Mobile shook up tariffs a few years back when it introduced Flext (a system where users are given monthly credit to spend how they choose on minutes, SMS and MMS) and now this promise could do the same...

Coming initially to Solo 30 and Combi 30, the network's £30 price plans, is a market first guarantee: during the lifetime of a customer contract T-Mobile will match the minutes provided by any of its big four rivals (Orange, Vodafone, O2 and 3) on their £30 tariffs.

Let's give an example: soon Combi 30 will give users up to 700 minutes per month, which is pretty darn good, but should you sign up to this on an 18 month contract and six months later find O2 suddenly offers 800 mins on a £30 package T-Mobile will match this without any penalty or extension to your contract. Yep, it's a pretty sweet deal and should give peace of mind to the famously contract-phobic.

Caveats? I had a chat with T-Mobile UK's Head of Postpay, Steve Mitchell and Head of Tariff Programmes, John Cowan and discovered a few:

*The guarantee applies only to minutes, not prices. So, while the above example is true, should O2 come up a deal offering the same 700 minutes but for £25 you won't get a £5 monthly discount.

*Secondly, this guarantee corresponds to all rival networks' standard deals, not the individual deals you may agree with your network come renewal time.

To be fair, these are reasonable exceptions to the rule. I pushed Steve and John about whether this type of guarantee would come to Flext or be represented in terms of data allowances on its mobile broadband packages but was told while the network would "explore our options" it is sensibly monitoring response to this deal first.

The guarantee goes live today. Expect a push for it (including a major ad campaign during the Thursday Euro 2008 semi-final) to begin soon. It's going to be big and, quite frankly, deserves to be.


T-Mobile UK

Andy Vandervell

June 25, 2008, 7:41 pm

Sounds interesting, but in practice sounds more like a canny marketing exercise than a revolutionary change - as Flext was and is.


June 25, 2008, 7:49 pm

I totally disagree with the comment from Andy as the Flext system is far fairer as you have the choice of voice calls or text messages whileyou remain within the pre agreed monthly contract cost limit so long as you do not overspend on your monthly agreement.

Andy Vandervell

June 25, 2008, 8:12 pm

Try reading my comment again there, clearly you misunderstood...

Andy Vandervell

June 25, 2008, 8:57 pm

Or rather, now I read it again I can see why you might be confused. What I meant to say was that Flext was/is revolutionary, and this isn't.


June 25, 2008, 9:46 pm

On the flip side (there's always a flip side...), it's a shame TMobile have to go and ruin customer goodwill (& laugh at toothless Ofcom) by massively increasing their charges for calling any 'non geographic' numbers starting in 08xx (yes, including 0845), irrespective of call plan or included minutes (08xx numbers are not included in their call plans). Some tariffs will see the cost triple from 10 to 30p, while others will be paying 40 pence a minute!


June 25, 2008, 10:09 pm

@ NickP

That's not just T-Mobile...all operators charge for 08xxx numbers.


June 26, 2008, 12:20 pm

That all operators charge for 08xx calls isn't my point; my point is that TMobile have taken Ofcom's recent advice and - unbelievably - used it to profiteer by at least doubling their existing charges for 08xx numbers. The Register has a good article on it:-


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