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Windows, Google, the iPad & the TV industry

On the platform war with Windows over the last 20 years:

"We never saw ourselves in a platform war with Microsoft and maybe that's why we lost."

On his relationship with Google following Chrome OS and Android:

"My sex life is pretty good." {Err ok}. Jobs also confirmed Google services will not be removed from the iPhone OS. "They're not a search company. They're an AI company. We have no plans to go into the search business. We don't care about it, other people do it well."

On building the iPad after the iPhone:

"I'll tell you. Actually. It started on a tablet first. I had this idea about having a glass display, a multitouch display you could type on. I asked our people about it. And six months later they came back with this amazing display. And I gave it to one of our really brilliant UI guys. He then got inertial scrolling working and some other things, and I thought, 'my god, we can build a phone with this' and we put the tablet aside, and we went to work on the phone."

On the iPad itself:

"People laugh at me when I say it's magical... but something has been stripped away and removed between you and the computer {keyboard?} But there's something about it that's magical. I think we're just scratching the surface about the kind of apps you can build for it."

On what he does all day:

"One of the keys to Apple is that Apple is an incredibly collaborative company. You know how many committees we have at Apple? Zero. We're organized like a startup. We're the biggest start up on the planet. We meet for 3 hours every morning and talk about all the business, about what's going on everywhere. We're great at figuring out how to divide things up into great teams, and we talk to each other. So what I do all day is meet with teams of people... Nothing makes my day more than getting a random email from someone talking about how cool the iPad is. That's what keeps me going. That's what kept me going back then, and now, and will keep me going in the future."

On the TV industry:

"The problem with innovation in the TV industry is the go to market strategy. The TV industry has a subsidized model that gives everyone a set top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us. Ask Google in a few months. So all you can do is ADD a box to the TV. You just end up with a table full of remotes, a cluster of boxes and that's what we have today. The only way that's going to change is if you tear up the set top box, give it a new UI, and get it in front of consumers in a way they're going to want it. The TV is going to lose in our eyes until there is a better go to market strategy. Otherwise you're just making another TiVo."


Link: All Things Digital Conference


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