While the business model from Spotify (instantaneous free streaming music in exchange for the occasional short ad) is a truly compelling one for end users adding further - and more concrete - revenue streams is a rather good idea...
Consequently, the progressive company has today sensibly inked a deal to expand its fledgling download to own service. A deal with DRM-free online music store 7Digital will see a 'Buy From > 7Digital' option added to the right click menu inside Spotify and will cover a six million strong catalogue of tracks.
Perhaps most encouragingly however is that 7Digital sells its vast majority of content at high 320kbps bitrates while a selection of FLAC downloads will also be available through the partnership.
"Spotify is a great way to listen to and discover music and, through integration with 7digital.com, our users can now take their digital music with them wherever they go," said Spotify joint CEO Daniel Ek. "We're committed to developing the world's largest streaming music catalogue and 7digital.com's huge catalogue of high quality MP3 downloads makes them an ideal partner for us."
The move mirrors a similar deal 7Digital made last week when it partnered with Mozilla's open source media player Songbird, so it is clearly gang-up-and-battle-for-your-life-time against industry heavyweights iTunes and Amazon MP3.
The business proposition is a good one however and until either of these two monsters decide to dip their toes into this free streaming approach the 7Digital/Spotify link up should offer an unmatched try-before-you-buy system.
The new download option will be imminently available in the UK, Germany, France, Italy and Spain with Sweden, Norway and Finland following in a few weeks' time.