Now here's an exciting development that's likely to open a whole can of worms...
Innovative free streaming service Spotify has announced it will be opening its API and launching a toolkit which will enable third parties to port the service to different mediums including mobile phones, games consoles, digiboxes and even directly into TVs.
"This is the first step towards becoming more of a platform," said Spotify co-founder Daniel Ek in an interview with The Guardian. "There are lots of services that have APIs, but this is different because it lets anyone build a Spotify client. If somebody wants to build it into media centre PCs, or if a company wants to integrate Spotify into TV screens, they can… several companies are working on stuff right now - we can't announce anything at the moment, but it's very interesting."
Despite this secrecy, Ek did name Logitech, Sonos, Xbox and the PlayStation 3 in what could be a mouth watering proposition.
"There are lots of areas where we don't have the resources to develop ourselves," said Ek, explaining the company's decision. "This takes a lot of workload off our backs, and we don't know every way that people want to use the service."
Ek is right, but frustratingly perhaps the area where Spotify could have the biggest impact: mobile phones is where it will likely face most resistance. Obvious targets like the iPhone or the N Series will undercut Apple's iTunes service and Nokia's Ovi platform and that doesn't even take into account the damage it could do to network's own online music stores.
That said, opening the API will enable Spotify to allow other manufacturers to fight this battle for them and, besides, what the public want the public tends to get... eventually.