You may remember the exciting prototype Spotify iPhone app which the company unveiled in February. Well, now it has unveiled an even more polished final version is winging its way to Apple for App Store approval...
Fundamentals are that the Spotify app will allow music to be streamed online and, vitally, it can cache entire playlists for listening when there is no signal. Music playback resumes from exactly the point when you last exited the app and user playlist changes are pushed over the air to the iPhone when alternations are made on the desktop client. Users will also be able to share their tracks with other Spotify users and access artists' biographical info.
Furthermore, though it is absent from the video demo, I've quizzed Spotify and discovered that the app will work over 3G as well as WiFi though full details about this will only come once the company gets Apple approval.
This however could be a sticking point. Spotify rep Jim Butcher has said the company are very confident the app will get the thumbs up from Apple, but given the Cupertino giant keeps a ruthless guard of iPhone primary functionality it might not be all smooth sailing. After all, if Spotify isn't a serious threat to iTunes in this form I have no idea what is.
Other points worth mentioning are the Spotify app will only be available to Spotify Premium customers (which really does now add value to the Premium package) and that due to the limitations of the iPhone will undoubtedly have an impact on battery life and cannot run in the background - a real shame. Whether these issues affect the Spotify Android app currently also in development remains to be seen.
One thing does seem certain however: whether Apple approves or denies the Spotify app, streaming mobile media is an inevitable development which cannot be held back forever...