Sony branding makes very little sense, you get products called the VGC-V3M, DSC-W15, PCV-V1/G and MFM-HT75W. They’re impenetrable to anyone other than Sony engineers and I’m reasonably convinced they are devised by taking the binary digits off the barcode, translating them into Vulcan, running them through a web translator in Latin via Esperanto and then making an acronym. After all, how else do you explain that the latest in its super compact DSC-T Series, the T5, is actually larger than the T3 and T7, yet with no more power than either?
Clearly, it’s weird, crazy and all kinds of daft so we’ll happily leave Sony branding “experts” to the strange little universes they inhabit and just deal with the job in hand, because the name is not the only question mark.
Yes, there’s 5.1 megapixels of finger licking goodness, Carl Zeiss optics, 3x optical zoom (does anyone really take photos using digital zoom? If that’s you, desist), a large 2.5in screen and a reasonable 32MB of internal memory, but there is also the inevitable Achilles heel: MemoryStick Media. Why, why, why? It’s expensive, available in smaller capacities than SD and preposterously proprietary. Stop it Sony, just play the game… for once!
Sidestepping the manufacture's obligatory egotistical exercise, the T5 has also been at the pies compared to the T3 and T7, tipping the scales at 139g and has seen a few tyres appear round its belly at 94 x 60 x 20mm. No one is really going to complain about this since the T5 is still svelte, but – in a range which is all about being compact – it is a little strange that a next gen device of roughly identical specifications is bigger than a current product. Still, compensating for this is an increased battery life which now takes a highly creditable 240 shots off a single charge.
Finally, the usual 30fps VGA video makes an appearance, though there’s no compression meaning you’ll fit just 12 minutes on a 1GB MemoryStick. All in all, it is possible to look at these specs and say could do better. In recent months other manufacturers certainly did here, here, definitely here, and here.
That said, if the T5 still gives you that special kind of tingly feeling in the areas you like to be tingled, check it out in September when it will appear in shops carrying a sticker price in the region of £250.