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Sony's CEO Lamenting HD Format War


Sony's CEO Lamenting HD Format War

Howard Stringer, CEO of Sony, is just as annoyed as everyone else about the rivalry that has arisen between HD DVD and Blu-ray. Speaking to an audience in New York he noted that, "it's a difficult fight". Deals such as the $99 HD DVD players being sold in US stores and Paramount's change in support from Blu-ray to HD DVD haven't helped his company's format. "We were trying to win on the merits, which we were doing for a while, until Paramount changed sides".

Interestingly Stringer went on to suggest that the battle between the two formats wasn't all that important any more and it is mostly a matter of prestige which wins now. Okay, so some of us have held that opinion for a fair while anyway, but to have the CEO of Sony, the company responsible for the development of Blu-ray (along with Pioneer), admit the fact is a, frankly, rather baffling.

Sony has invested pretty heavily in Blu-ray by using the format for its PlayStation 3. Considering the lifespan of the average console, Sony could be looking at over a decade's life in the format. Still, I have to agree with his wish that he could go back in time to the development of the two rival discs and pull them together in a unified format. For now, though, we'll just have to pick sides.


Yahoo News.

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