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Sony Unveils Its Pricey nano Rival

Gordon Kelly by

Sony Unveils Its Pricey nano Rival

First spotted earlier this month Sony has taken the wraps off its new nano challenger.

Like most players on the market these days the 'NW-A800' series has a number of features not supported by Apple's desperately-in-need-of-an upgrade-midranger. For a start the A808 comes with a 2in QVGA screen, video playback (with support for Mpeg4 and H.264 encoded formats) and a massive 30 hour battery life.

On the downside the design keeps with the company's obsession with loads of buttons and bars of soap, it's one third fatter than a nano (91mm v 65mm) and 25 per cent heavier (53g v 40g). Furthermore the pricing seems uncompetitive surprising at best with 2GB (NW-A805), 4GB (NW-A806) and 8GB (NW-A808) editions costing £119, £149 and £199 respectively. That works out as £20 more than the nano at each matching capacity... not good when trying to compete with a company which dominates the market – extra features or not.

Also sticking its head above the under fire parapet that is Sony HQ is the photo-less NW-E010 series, a compact low end player with Direct USB connection, FM tuner and 'Quick Charge' functionality that provides three hours of music playback from a three minute charge (I wish Sony didn't have an exclusive patent on this technology). A full tank of juice will power the E010 series for 30 hours.

We'll see A800s (possibly staying) on shelves from April with the E010s arriving a month later. Most importantly, when did Sony suddenly decide it could charge the earth for everything?!


Sony UK

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