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Sony Unveils Bravia Z5500 Full HD LCD


Sony Unveils Bravia Z5500 Full HD LCD

It's not going to be easy for a TV launching in 'late June' 2009 and priced at 'around £1,800' to justify its price, but the Z5500 series might just do so. As the model number betrays, the Bravia Z5500 comes in succession to the Z4500 series, which you may recall we rather liked. Hopefully the Z5500 will only be an improvement.

Three sizes of Z5500 will be available: 40in, 46in and 52in. All three sport 1,920 x 1,080 (Full HD) panels with 200MHz processing aiming to provide silky smooth images. Bravia Engine 3 processing should ensure both standard and high definition images are presented optimally.

An Ethernet port, coupled with DLNA connectivity, means the TV can stream media from devices on the same network. Connect a Z5500 series TV to the 'net and a range of AppliCast programs can work their magic, offering access to RSS feeds, weather forecasts a calendar among other widgets.

If you're feeling environmentally friendly then you'll be pleased to ear the Z5500 series consumes between 25 and 35 per cent less power than the last generation Z-series. Idle power consumption of a meagre 0.19W shouldn't worry the polar bears and the TV will automatically enter standby if there's no input, or - when a PC is connected - if no user activity is detected.

Further to those energy saving capabilities, there's also an ambient light sensor (which can be disabled) enabling the Z5500 series TVs to adjust their backlight level to suit their surroundings. And taking things to the extreme, Sony isn't packaging a paper manual - instead it's embedded into the TVs XMB.


Go to comments


April 30, 2009, 3:58 pm

Finally, Sony stops making crappy glossy plastic, like Samsung dose.


April 30, 2009, 6:36 pm

It certainly looks like Sony have made more of an effort with the bezel. I agree with Ahlan, enough of crappy glossy plastic, already! Trying to convine She Who Is To Be Feared to agree to a flastcreen TV of suitable size was hard enough, but it also has to pass the 'Looks right' test and that's proving more difficult. Philips has come closest but still no cigar. How about some more brushed aluminium? A decent white bezel?


April 30, 2009, 8:56 pm

Looks way over priced. I wouldn't buy an LCD for that much money unless it had LED back-lighting.

@ripsnorter A white bezel would be terrible. The contrast between the bezel and the 2.35:1 black bars would be very distracting.


April 30, 2009, 9:47 pm


Yea, 'er in doors does, shall we say, "influence" more than may be desirable LOL.

But like you, I am fed up with the 'lets follow ever-one else - shiny piano black is the new black'. Once the cheaper end of the market adopts the latest design, it makes the better players products seem cheap by association. Good design means effort! We need some originality here, as Phillip's try to demonstrate.


April 30, 2009, 11:30 pm

@jopey & Chocoa

I think you could be right but we would still have liked the option of auditioning a Pioneer Kuro with a white bezel just so as to be sure. We looked, very briefly, at a Sony, which was doing its best to imitate a picture frame but we both disliked it. I suppose we should have decorated our home differently to begin with!

For outstanding design and an amazing picture, the top end Sharps are incredible, but they have price tags that are out of sight. However they do show that some thought and imagination can work wonders. I know, it's the picture that counts in the end, but the thing has to stand in plain sight the whole time (Custom installation etc. being well out of our budget) and as a piece of furniture the vast majority of flat screens leave a lot to be desired.

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