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Sony Unveils A700 Successor And Release Date

David Gilbert


Sony Unveils A700 Successor And Release Date

With all the hubbub surrounding Mobile World Congress in Barcelona this week, we almost missed a pretty significant announcement from Sony which gave us the release date and a few more details about the replacement of its very popular A700 model.

When we looked at the high-end digital SLR way back in September 2007 we were very impressed and the Alpha model went on to be a very successful and popular model for Sony. So a replacement was always going to be eagerly awaited to help continue Sony’s stellar rise in the world of DSLRs which started with the entry-level A100. We first sawa prototype of the successor model at Photokina last year (see below) and now a new image has been unveiled. The image above is one released by Sony who also this week announced the as yet unnamed model will be released “mid-year.”

While the name of the model has not been released, going by Sony’s naming conventions the likely monikers for this model will be the A800 or – following the A33 and A55 - it could be called the A77. The reason it could be the A77 is because this model employs the same Translucent Mirror Technology first seen in the A33 and A55 last year. As regards other specifications Sony has been pretty tight lipped but did say the A800/A77’s body will also feature a new battery grip and new flash. It will also allow for Full HD video recording and sport Sony's newly developed Exmor APS HD CMOS sensor.

There was no mention from Sony what the sensor size would be but considering the A55 boasts 16.2 megapixels the A800/A77 will probably be larger than this and somewhere around 18 megapixels would seem reasonable. Recent reports in the media suggesting the replacement for the A700 would have 25 megapixels was rubbished by a Sony spokesman this week. The other major issue for people considering upgrading to this model will be price but Sony has not released any information in this regard.

We will be eagerly watching this space and once a more concrete release date specifications and a price are announced we will be bringing them to you.

Source: {linkout:http://translate.google.com/translate?hl=en&ie=UTF-8&sl=ja&tl=en&u=http://www.sony.co.jp/SonyInfo/News/Press/201102/11-020/&prev=_t&rurl=translate.google.com&twu=1 Sony


February 18, 2011, 6:02 pm

Going by the news item title, I excitedly clicked expecting to see a firm date. "Mid-year" is hardly what you'd call a release date.

I'm not sure where you get the idea that this camera might be called the A800. If Sony doesn't call it the A77, in line with their other SLT cameras and what everybody else seems to be calling it, it will still be a 7-series camera. If it does get three digits, it's much more likely to be called an A730 or A750. The A8xx and A9xx series has already been reserved for their full frame offerings.

I would bet my house that the A700 successor will not be named the A800.


February 19, 2011, 7:51 pm

I hope they fixed the problem with the overheating in video mode.

I always worried that splitting the light in two directions means you'd get less light to the sensor for photos - was this an issue?


February 20, 2011, 1:05 am

I hope the ergonomics are better than the A580. The shutter button is awful, and unfortunately it looks like a similar design on this one.

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