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Sony TV Line-UP Adds Bravia Engine 3, AppliCast


Sony TV Line-UP Adds Bravia Engine 3, AppliCast

Thought green as a dinosaur credentials were all Sony's latest Bravia range had to offer? Then think again, because the WE5, W5500, E5500, E5300, V5500, and S5500 have a few other tricks up their metaphorical sleeves. Sony packed improved video processing, media streaming capabilities and Internet connectivity into its latest Bravias.

Dubbed AppliCast, Sony's widget system is similar to that shown off by Toshiba at CES, and enables data from the 'net to be displayed on the TV directly. These are accessed via Sony's XMB interface and range from weather forecasts to world clocks to a calendar.

Also found through the XMB is DLNA streaming, enabling media files located on a compatible network device to be played directly on the TV. Exactly what media is unspecified, but hopefully DivX is on the bill - going by the PS3's precedent.

Bravia Engine 3 brings with it technologies such as Motionflow 100Hz, Sony's frame doubling method which, assisted by Motion Blur Reduction, is intended to clean up original frames before inserting new ones. As with all similar techniques, the idea is to produce a smoother image than provided to the TV.

Interesting stuff.



prag fest

February 17, 2009, 8:12 pm

Any idea on pricing / availability? Want a new 46", but not paying the Z series prices. Curious to see what the W5500 comes in at and if the dreaded 'clouding' issue of the 4500 has been resolved.


February 17, 2009, 8:36 pm

Doesn't seem to mention whether these will be LED backlit; do you know? I was looking at a W4500, but the lure of LED backlighting has made me wait. Especially given that it seems to dramatically improve black-levels on TVs that have it already.

Stevie G.

February 17, 2009, 9:36 pm

These sound good, looking for a new 37". Hopefully these will live up to the hype that all Sony products come with! Any word on euro pricing?


February 17, 2009, 9:43 pm

# Sony KDL-32W5500 | 32-Inch, &#163899

# Sony KDL-37W5500 | 37-Inch, &#1631049

# Sony KDL-40W5500 | 40-Inch, &#1631199

# Sony KDL-46W5500 | 46-Inch, &#1631499

# Sony KDL-52W5500 | 52-Inch, &#1631899

Pricing from AV Forums. W5500 40 inch at &#1631199 sounds good, hopefully can pick it up for around &#1631K in 6 months...

prag fest

February 17, 2009, 9:59 pm

Cheers void.

Luan Bach

February 18, 2009, 4:03 pm

Have you guys seen reports about how Sony TV DLNA isn't working with other manufacturers devices ?




March 9, 2009, 11:34 pm

I have seen the 40w5500 on Amazon at &#163999. I may be tempted so long as the clouding issues have been sorted.

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