It is a strange phenomenon that while the industry is greatly thrilled by the impending arrival of high definition broadcasts and media, the public doesn’t seem to give a stuff. Everyday I have to explain to someone what ‘Blu-ray’ is and I always get a “Cool, but” style of response. Maybe ears will perk up now Sony has released some real world pricing?
Re-issued titles will sell wholesale for $17.95, with new movies going for a premium of $23.45. This doesn’t take into account what the actual retail mark up will be since Sony has taken the decision not to suggest an RRP. It justified the decision by stating retailers must find prices to suit them and that it believes in a free market. I wouldn’t be surprised if the latest Blu-ray movies end up costing somewhere around the $30 mark (around £20 in the UK), which puts it not a million miles from where DVDs first settled.
On top of this Sony has also announced a strategy to offer DVD and UMD bundles to save (non P2P types) from having to shell out the full retail price twice for their favourite flick. Beginning in March, customers will be able to buy the same movie in both formats together for $28.95 which would save nearly 40 per cent on purchasing the two separately. Sony said it will offer similar packages with Blu-ray once it hits the market later this year.
You all care about high definition now, right? Oh come on… you do!