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Sony Reports ¥98.9 Billion Loss


Sony Reports ¥98.9 Billion Loss

Confirming earlier rumours, Sony has posted its last financial year's results which, as predicted, show Sony's first loss in 14 years - ¥98.9 Billion.

To Sony's credit, perhaps, that is better than its last forecast, which warned the loss could be closer to ¥150 billion. Nonetheless, it's still a notable fall from the last financial year's ¥369 billion profit. The fall is blamed, not unrealistically, on "factors including the slowdown of the global economy, the appreciation of the yen and the decline in the Japanese stock market."

Notable areas of what I'll call 'less that desirable' performance were Sony's Games and Electronics divisions and Sony Ericsson. Sony Pictures managed to turn a profit, though.

Sony is hardly alone in being hit by the global recession. It's how the company comes out the other side that will be most interesting to see.

Sony Investor Relations.


May 14, 2009, 9:11 pm

Well the two top pictures didn't help any (PSP and PS3) both failures imo.


May 15, 2009, 12:52 am

and 98.9 Billion Yen is what in pounds exactly?


May 15, 2009, 2:39 am

@Ohmz PSP and PS3 both failures imo? LOL

Sony as a whole company(Sony picture, Sony ericsson, Sony bravia, Sony BMG, Playstation)

150 billion yen ($1.5 billion) net loss for the fiscal year.

but Microsoft's XBox Group Still Operates at a Loss, XBox Director Quits said: A year or so ago, Information Week revealed that Microsoft had lost about $7 billion in its XBox business ALONE.


so lest see

So Sony(not only playstation) loses 1.5 billion to Microsoft's 7 billion...

and btw im not saying 360 is a failures. Wii, PS3, PSP, 360, DS, all are great consoles.


May 15, 2009, 3:54 am

Oh God, what did I do?


May 15, 2009, 3:54 am

And btw, economy crisis says HI


May 15, 2009, 4:50 am

Ahlan: Eh, 1.5 billion is sony's overall loss, it says nothing about the profitability of the departments and products.


May 15, 2009, 5:50 am

Without wishing to propagate the story of piracy here, its worth noting that they can STILL make a profit from Sony Pictures. In saying this I am not decrying their profits. But it is in the 'climate of piracy'. So it proves that 'fair' margins are there in soft goods not hardware I guess.


May 15, 2009, 6:57 am

Hardly a surprise when you have a former record company executive as your boss. Expect more losses as this man pushes through his ideas of transforming sony into a "contents distribution channel" and further sidline this companys once legendary hardware division.


May 15, 2009, 2:28 pm

Since when was Sir Howard Stringer a record company boss? Because I'm pretty sure CBS has never published music.


May 15, 2009, 8:52 pm

Hugo: cbs ofcourse doesnt publish any music but sony does and thats where stringer began his career with them.


July 10, 2009, 2:51 pm

Ahlan: Do you work for sony's PR dept or something?

Xbox division may have lost 7 billion US, but Sony made a "150 billion yen ($1.5 billion) net loss for the fiscal year." including "Sony picture, Sony ericsson, Sony bravia, Sony BMG, Playstation" - I'm willing to bet Sony Picture, bravia and BMG made money - leaving only ericsson and playstation losing money - So that 7 billion figure you were talking about for MS 360 would suggest that perhaps things aren't any better with sonys playsation division?

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