Sadly Amazon was wrong when it theorised a PlayTV launch in July, but SCEE's President, David Reeves, has now put us out of our misery and announced the official release date. Across Europe PlayTV will launch from September to December. In the UK, we're right at the front of that schedule; the 10th of September to be precise.
In an interview with Eurogamer, Reeves also confirmed that recording while playing games will be possible. "It was very difficult for some of the tech guys but we had to include it in the firmware upgrade, 2.41, but it's done now". The implication there, of course, is that come PlayTv's launch, all that's needed is to plug the box into a PS3 for it to work, as the PS3 is already updated (assuming you upgrade your firmware) to support it.
Price wise, we already know from PlayStation Day that the add-on will cost €99 (~£80). The 80GB PS3 price drop will be doubly good news for those wanting extra storage for all their recorded TV programmes!
In case any of you are from Australia or New Zealand, Reeves mentioned that you should see PlayTV in January or February, as you're slightly behind with getting digital terrestrial sorted.