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Sony: No PS3 Price Cut, 2.40-Broken Consoles Fixed Free

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Having seen Sony's financial report detailing how the PS3 has cost the company nearly £2 billion, it's hardly surprising to hear that there is no price drop planned for the near future. That's the word from Nobuyuki Oneda, Sony's Chief Financial Officer, anyway.
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Speaking at a forum in Singapore, reported on by Physorg, Oneda said that ""this year, our strategy is not to sell more quantity for PS3 but to concentrate on profitability. Our plan is not to reduce the price."

Doubtless conclusive quashing of any rumours Sony would drop the PS3s price to co-incide with the rumoured Xbox 360 price cut, I'm sure you'll agree.

Of course, Sony's (arguably correct) argument has always been the PS3 is worth more than the Xbox, by dint of being fuller featured, so it could be considered that a price cut isn't needed. Certainly the current price doesn't make the PS3 bad value for money - quite the opposite really. Not that we wouldn't like to see a reduction.

In related news, Sony has said that consoles broken by updating to Firmware 2.40 will be fixed for free. As long as "it's determined that they were affected solely by the 2.40 issue, then their units will be repaired or exchanged at no cost".

You can't say fairer than that.

Links:
Physorg.
Sony.

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