Sony has entered the online movie streaming game with the launch of it's snappily titled "Video On Demand powered by Qriocity."
The service offers pay-per-view movie streaming that allows film fans to rent hundreds of movies, including the latest releases and films from local studios. The streaming will be beamed straight to customers’ Sony 2010 network-enabled BRAVIA TV, Blu-ray player or Blu-ray Disc Home Theatre system.
“Video On Demand powered by Qriocity” will be found under the Qriocity icon on the cross media bar on the main menu. After renting a film, consumers have up to 14 days to start watching their movie, and once playback is started, they have 48 hours to watch the film as many times as they like. Rental prices for SD content start from £2.49 for library content and £3.49 for new releases, while HD content start respectively from £3.49 and £4.49.
Films from studios such as Twentieth Century Fox, Lionsgate, MGM, Paramount Pictures, Sony Pictures Home Entertainment, Starz Digital Media, Disney, NBC Universal and Warner Brothers as well as films from local studios will be available. Both new releases as well as classic films will be available to rent. Some of the films will be available in both Standard Definition (SD) and High Definition (HD).
Sony’s announcement comes days after Vudu, recently purchased by shopping giant WalMart, announced it would be streaming its film content to Panasonic’s Viera Cast Blu-ray players and through the Playstation 3 platform. Sony also face competition from US giants Netflix and Blockbuster who seem to be putting more and more emphasis on their online movie streaming services as well as Virgin and Sky in the UK market.