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Sony Launches Movie Streaming Service

David Gilbert


Sony Launches Movie Streaming Service

Sony has entered the online movie streaming game with the launch of it's snappily titled "Video On Demand powered by Qriocity."

The service offers pay-per-view movie streaming that allows film fans to rent hundreds of movies, including the latest releases and films from local studios. The streaming will be beamed straight to customers’ Sony 2010 network-enabled BRAVIA TV, Blu-ray player or Blu-ray Disc Home Theatre system.

“Video On Demand powered by Qriocity” will be found under the Qriocity icon on the cross media bar on the main menu. After renting a film, consumers have up to 14 days to start watching their movie, and once playback is started, they have 48 hours to watch the film as many times as they like. Rental prices for SD content start from £2.49 for library content and £3.49 for new releases, while HD content start respectively from £3.49 and £4.49.

Films from studios such as Twentieth Century Fox, Lionsgate, MGM, Paramount Pictures, Sony Pictures Home Entertainment, Starz Digital Media, Disney, NBC Universal and Warner Brothers as well as films from local studios will be available. Both new releases as well as classic films will be available to rent. Some of the films will be available in both Standard Definition (SD) and High Definition (HD).

Sony’s announcement comes days after Vudu, recently purchased by shopping giant WalMart, announced it would be streaming its film content to Panasonic’s Viera Cast Blu-ray players and through the Playstation 3 platform. Sony also face competition from US giants Netflix and Blockbuster who seem to be putting more and more emphasis on their online movie streaming services as well as Virgin and Sky in the UK market.


November 24, 2010, 6:12 pm

So this will be available in the UK? Thats good if so, another option, however its a shame the prices are so standard with what the competiton (i.e. itunes) provide, itd be nice to see a company shake up the movie streaming service in the UK with a full monthly subscription service for unlimited or a limited nimber of films (depending on price).

Lovefilm should really get on with this, as they kick ass with their DVD delivery service, but I understand their current offering for movie streaming sucks, and is only available on PC

David Gilbert

November 24, 2010, 6:16 pm

@Stelph the service is now live in the UK alright but only on the Sony enabled devices mentioned in the article. It is a pity the pricing doesn't seem to offer users any incentive to change from what they are using now. Love Film does seem like the ideal company to provide a really good online service if they got it together.


November 24, 2010, 6:22 pm

I wonder why they left out the Playstation 3.

Not to mention mainland Europe...


November 24, 2010, 6:34 pm

At those prices it just seems daft to me. Subscription based services like Lovefilm, although slower, are by far the better option IMO.

Hamish Campbell

November 24, 2010, 6:58 pm

There is an announcement on their Qriocity site from sept 11 which says they will be going live in UK, Spain, Germany, Italy, and France.

(so here in Denmark I'll be sucking on my rotten eggs I guess)

Interesting it looks like PS3 will be able to access their music subscription service, but not their films. Weird.

Wonder what they are doing about subtitles?

Guess it will arrive here...along with Itunes movies, in 2020 or somesuch.


November 24, 2010, 7:03 pm

@Stelph and @David lovefilm does offer on demand film streaming to some sony blu-ray players and tvs, but as @Stelph said the movie selection for on demand is poor! I have a sony s570 and stream movies straight from lovefilm.

I think the prices for too high for the sony streaming, I would rather wait and for lovefilm to post it out!


November 24, 2010, 11:10 pm

"...and Blackbuster"

haha what were you thinking when you typed that?!


November 25, 2010, 4:24 pm

I noticed the new icon on my Bravia crossbar last night and tried to watch a (free) trailer. With my broadband speed of about 6 MPS I received some 20 secs of the trailer before it was paused awaiting data catch-up. The film is available in SD or HD (£1 more expensive). It is not stated what definition the trailer was broadcast in but until ADSL broadband rates are raised out here in the sticks (herts within the M25) or Sony offer a download facility, I won't be using the new film service.

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