This is one of those stories where the headline seems to say it all... but not entirely.
Yes, Sony has announced its largest Memory Stick PRO Duo to date, doubling its previous high (as is the way with flash memory) to a sizeable 32GB. It joins the Memory Stick PRO-HG Duo in hitting this capacity.
Sony is pushing this card towards its Handycam line of camcorders where it claims 225 minutes of Full HD (1920 x 1080, 1080p) High Definition footage can be crammed aboard. You'll get around 450 minutes at 720p - a figure worth considering given the increasingly large number of HD video capable compact cameras these days.
Behind this celebratory stance from Sony, however, is something a little darker. These days Sony is trying much harder to embrace universal formats. Sony Ericsson, for example, has already signed up to the universal charger alliance to adopt microUSB and new handsets will drop M2 in favour of microSD, as we exclusively revealed in June.
Consequently, it has to be asked how long the Memory Stick brand itself may last. Sony only has itself to blame as well having created a mind numbing mess of formats including Memory Stick, Memory Stick PRO, Memory Stick Duo, Memory Stick PRO Duo, Memory Stick Micro (M2) and Memory Stick PRO-HG Duo. All of which retail for more than their SD equivalents.
So the 32GB Memory Stick PRO Duo should be handy for existing Cybershot and Cybershot owners (check your device is compatible up to this size). On the other hand, those in the market for a new camcorder or camera would do well to hold back before committing to this seemingly doomed family of flash memory cards.