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Sony Ericsson Suspends Satio Sales

Gordon Kelly by

Sony Ericsson Suspends Satio Sales


Sony Ericsson has suspended sales of its flagship 12 megapixel Satio mobile phone this week after a major software glitch saw "high levels" of customers return the handset.

According to The Times the issue meant when customers "tried to access certain applications, the handset powered down" - not really something that should have escaped beta testing. Apparently the fix is fairly substantial since Sony Ericsson has admitted it cannot be corrected via an OTA update and instead will need to recall affected models.

The problem is hoped to be resolved in time for Christmas, though no formal date was announced. It is also unclear at this stage whether malfunctioning models are like this out of the box or can develop the flaw over time. We hope/it would seem to be the former since Sony Ericsson hasn't announced any formal recall and confirmed it will continue its high profile nationwide Satio advertising campaign despite the model not being on shop shelves.

The news couldn't come at a worse time for Sony Ericsson which has suffered dismal financial quarter after dismal financial quarter. In fact it's latest results saw quarterly sales drop 45.1 per year sale on year, revenue almost half to $2.4bn and a need to bring in $678.8m in outside funding.

So losing your flagship product in the run up to Christmas, not a great business strategy...


via The Times

Go to comments


November 25, 2009, 12:28 pm

This comes as no surprise to me. I went through three W910i handsets that did switched themselves off whenever they felt like, and they would get worse after a month or so. I finally managed to persuade the operator to switch me for a W595 which while dog slow has been far more reliable.

In my opinion Sony-Ericsson have some serious quality issues they need to address and I can't wait to be rid of them. It's a real shame as my old W810i was the best phone I've had and wish I'd kept it as a backup. In the mean time HTC beckons.

Robert King 1

November 25, 2009, 2:53 pm

Nobody to engage their brain when reporting the Q3 results. And now the error has been copied to a further article without any thought.

Revenue of $2.4m? For a multi-billion dollar multinational company? Not $4.2 billion dollars, perhaps?


November 25, 2009, 3:58 pm

make.believe... it's not happening!

Does anyone know if the Aino is similarly affected?


November 25, 2009, 4:36 pm

No surprise to me either Wedge. I have a Sony Ericsson phone, something like a K610 or similar. There is nothing wrong with it apart from not being used for about 3 months, however when trying to turn it on, a red light blinks, but the phone won't start. A phone repair shop said they had seen plenty of these. Nothing wrong with the phone, but just a failure to start it. They even did some sort of firmware flash on the phone that couldn't fix it.

Sony Ericsson used to be kings in the mobile arena ( I too still have a W810i). After using the interface on other phones, S.E, seems counter intuitive so I won't miss them if they go the way of the Motorola.

Vagn Henning

November 25, 2009, 6:30 pm

I used to be really happy with Sony Ericsson, but it seems someone forgot to actually put Satio through any kind of release test. My Satio is not affected by the BSoD issue that this article mentions, but it has plenty of other features that an Albanian test manager should be fired for not fixing before launch. For example, in the picture viewer, if you zoom in on a picture that has a different aspect ratio than the screen, the black "cutains" around the picture are retained; the music player doesn't keep the pace when playing wma files; the clock on the idle screen takes several seconds to update after you unlock the screen. And I could keep going...

Perhaps they should have allocated more resources for development and less for marketing...


November 26, 2009, 12:03 am

@ Wedge & darkspark

Me too. I loved my w880i until one day it just started to switch off randomly (usually when it was left alone). I remember taking it into the vodafone store to get it repaired and the drone behind the counter trying to convince me that this was the first one they'd heard of doing this even though the only other person queing up for a phone repair had the same phone and exactly the same problem. I'm shocked that they still haven't got their act together. It's a shame as otherwise i really like their phones but it's no good having a phone that you have to check every five minutes just to make sure it's still switched on...


November 27, 2009, 12:43 am

They are actually going to go bust aren't they..

They used to make such good phones, tried the Satio - it was good but not really worth the price, the camera really was outstanding though.

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