Is Sony Ericsson cooking up a world of hurt for Apple or has it just adopted the mantle of King Tease...?
Over the weekend the waning conglomerate released a promo clip in which it showed off its first handset with full facia touchscreen interface and more than a hint of Cupertino styling.
Such was the stir created by the clip - which depicts the model as a sliding multimedia powerhouse of unknown specifications - that it has already been christened the newest member of the XPERIA line (rich considering the original XPERIA has yet to be released and isn't known to be part of a series of devices).
Now I don't mean to be a Monday morning buzz kill, but if I were forced into a bookies at gunpoint (it would take something of significant calibre) I'd put my money on it being marketing guff in a similar vein to the infamous Nokia mock-up which surfaced in August last year. Of course this handset eventually turned into the Nokia Tube which we should be seeing at some point in Q3.
With handsets the calibre of the RIM Thunder, Samsung i900, and nüvifone - not to mention the iPhone Black - all on the way, Sony Ericsson must know it doesn't have the luxury of a similar 12 month delay...