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Sony Ericsson Launches D&G Fashion Phone

Gordon Kelly

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Sony Ericsson Launches D&G Fashion Phone

It seems the recession doesn't affect everyone...

Sony Ericsson has today launched its latest high end/low spec/extortionately priced fashion phone in the shape of the 'Jalou'. Yes, this does sound half way between the hit and miss Chelsea footballer and equalling on/off rapper and will likely draw similar responses.

In terms of specifications for example, the clamshell Jalou is particularly dull sporting a 2in (2in) QVGA display, 3G, a 3.2MP fixed focus camera without flash, aGPS (for the US only), no WiFi, 100MB of native memory, a microSD expansion slot and FM radio. At just 84g it is extremely light, but the bulky 73 x 45 x 18.2mm dimensions mean it isn't particularly pocket friendly.

Where it really gets obscene however is in the Dolce&Gabbana styling and its horrendously female stereotyping ad copy. Naturally the former comes in the shape of exclusive packaging (environment, anyone?) and accessories (three "silky rose satin bags") and "gold accents" to "keep you connected in style". Huh? Then there's the preloaded D&G content which includes exclusive photography and video clips from Dolce&Gabbana's women's Autumn/Winter 2010 runway show plus custom themes and wallpapers. You'll also get default access to a Dolce & Gabbana blog that sends the latest trends, news and gossip directly to the mobile phone via an RSS feed. Hmmmmmmmn.

As for the ad copy, did you know that 73mm is "shorter than your favourite lipstick" and 84g "will not weight your handbag down {yes that's a stylish typo}" while the "Jalou's host of features will keep you entertained and looking fabulous." Speaking of which, the 2in screen can turn into a mirror at the touch of a button so you can continually remind who was the idiot who bought this. Heck, at least you may not be alone when the "stunning advertising campaign" kicks off later in the year

If all this isn't enough to put you off then you will (for some reason) be pleased to know the Jalou will launch in Q4. A non-blinged up version will also launch at the same time. Expect the former to cost the earth, the later to be close to an impulse buy on pre-pay.

Now please excuse me, I need to take a shower...

Links:

Jaloy D&G Edition Press Release

Jalou Standard Edition Press Release

Hamish Campbell

August 12, 2009, 6:43 pm

Actually the mirror trick is a really good idea.

Stewart

August 12, 2009, 7:04 pm

Why exactly are Sony Ericsson on their way to oblivion?

comedian

August 12, 2009, 7:32 pm

That's horrendous.

Ben

August 12, 2009, 8:25 pm

Wow! Just the phone I've been waiting for! =D

aurora atl

August 12, 2009, 9:05 pm

What on earth were they thinking? 2" Display, no WiFi and a boxy outdated design? I thought this was supposed to be designed by D&G? (Although their little team up with Samsung a few years back wasn't such a bad idea) To be honest, I think D&G should steer cleer of technology and keep their eye on clothing, I mean come on, imagine a suit and skinny jeans designed by Packard Bell!!

purephase

August 12, 2009, 10:34 pm

Lol at all the geekrage.





Come on - this handset isn't about wifi or oled screens. It's about sending a text, making a call and flashing it to your mates.





You or I may not like the design, but that's not going to affect sales one bit. We wouldn't buy it anyway.

MrGodfrey

August 12, 2009, 11:57 pm

purephrase I semi-agree with you; I could care less about the spec... but for a "fashion" phone, IMO it's pretty damn fugly.

ffrankmccaffery

August 13, 2009, 3:55 am

cant you clowns accept that perhaps this phone might not be targeted towards you? the nokia n96 and samsung i8910 more than meet your needs. This handsets for all the chavettes and rentboys out there whoud kill for anything by dolce and gabana - literally in some cases with the former

Peter

August 13, 2009, 3:55 am

Bruno....


Drill Sargent: Recruit, what kind of phone is that?


Bruno: D&G.


Drill Sargent: D&G? What's D&G?!


Bruno: Dolce & Gabbana! Hello!?


Drill Sargent: HELLO?!

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