Sony has been pushing OLED pretty heavily recently, but that isn't the only next-generation display technology being worked on. Field emission display, or FED technology has some interesting tricks up its sleeve - a 240fps frame rate for example.
Sony showed off the tech on a nano-Spindt screen, powered by four PS3s running a special version of Gran Turismo 5 - each console pushing 60fps and thus providing a quarter of the frames each second. The 19in display apparently as a result of this insane framerate produces an incredibly life-like smoothness. That no doubt being assisted by the quality of the game being used.
Of course there's an argument to be made that the fast refresh rates afforded by FED tech won't be of as much use with TV content, with its inherently lower input framerates. Indeed, films shot at 24fps will need some pretty smart frame-creation processing to display ten times as many frames a second.
I'm sure the technicalities will be figured out by the time production displays are made available next year. That distribution being limited to high-end professional types initially.