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Sony Debuts Alpha A290, A390 Entry Level DSLRs

Gordon Kelly


Sony Debuts Alpha A290, A390 Entry Level DSLRs

Not made the leap yet to DSLR? Sony is back trying to tempt you...

It has launched two new entry level models: the 'A290' and 'A390' both targeted at the first time buyer and packing in sizeable 14.2 CCD sensors with anti-dust coatings to keep them clean.

Other commonalities include SteadyShot to reduce blur, nine point autofocus, JPEG + RAW simultaneous shooting modes and each uses lenses which are compatible with Minolta and Konica Minolta AF lenses. ISO sensitivity stretches between 100 and 3200 with 30 to 1/4000 shutter speeds in 1/3EV steps and purists have access to 7-step manual tuning. Similarities continue further with 2.5fps burst shooting while there's a 500 shot ready battery and each also packs HDMI connectivity.

Where the differences occur are in the viewfinder with 0.74x magnification available in the A390 and 0.83x in the A290 while the latter lacks Live View. On the plus side it does come in slightly smaller and lighter than the A390 at 128.1 x 97.1 x 79.6mm and 456g verses 128.1 x 97.1 x 83.5mm and 497g.

Pricing isn't official yet, but the A290 and A390 are expected to retail for roughly $600 (£493) and $500 (£411) euros respectively when they ship in July. Of course the big problem is whether all potential entry level DSLR users are now being tempted away by micro four thirds models and proprietary systems like those on the Samsung NX10 and Sony NEX-5...

Link: Sony DSLR UK


June 10, 2010, 12:22 pm

Honestly, I don't think the camera-buying joe public ever cared about image quality as there's no way to really show it at a retail store.

Anyone who cares about image quality will most probably also care about having full manual control and a lovely sharp 'proper' optical viewfinder.

Sure mirror-less cams with dslr sensors are shiny new tech, but I'd (humbly) suggest the market segment for these things will decline rapidly after the tech is no longer new. Or shiny. Or maybe I'm jealous I can't afford one!


June 10, 2010, 6:33 pm

These seem very pointless, Sony done it again... Where are the DSLR's with video capabilities?


June 12, 2010, 8:37 am

Sony is waiting for Christmas!!!

You are right Zero, Sony just like to play games with their existing DSLR customers.

They are waiting for the U.S economy to recover; then they will bring out the DSLR with video, and it will not be cheap either(I am guessing that a camera like the Alpha 550 with video will be around $1200 US).

Besides, Sony has to clear out all the old DSLR inventory that didn't sell over the last 12 months.

I got tired of waiting for Sony, so I brought a Canon T1i instead.


July 5, 2010, 2:46 am

Am going to wait on till the event called Photokina, I have heard all sorts about companies releasing new stuff. Pentax being one for a Full Frame and Sony for the DSLR with video and upgrades to the A900 etc...

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