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Sony Cuts 80GB PS3 Price & Backwards Compatiblity

Gordon Kelly


UPDATED: Sony Cuts 80GB PS3 Price & Backwards Compatiblity

It's clearly E3 time, because following Nintendo's major Wii enhancements Sony is looking to steal the limelight with that most popular of announcements: a price cut.

Currently only scheduled for the US, Sony says it will reduce the price of the 80GB PlayStation 3 to $400 - the going rate for the current 40GB edition. Clearly good news? Well...

This being Sony there's the usual great, big, hairy but involved and for those of you with a keen grasp on the PS3 product lines I'm sure you're there already, yep it's about backwards compatibility. Craftily stating the reduced price 80GBer will have the "current functionality" of the newer 40GB edition means owners keen to retain their PS2 titles, but not their PS2 had better look elsewhere. In addition, it means this is essentially an upgraded 40GB PS3, not a reduced price 80GB one.

It's also just the latest in a Sony's bizarre attempts to incrementally remove this crowd pleasing tech as it quickly swapped out the superb hardware emulator in the original PS3 for a less reliable software alternative soon after launch before killing it entirely with the 40GB version.

Ironically, the price cuts themselves even demonstrate the confusion over strategy has spread to the boardroom as only last week Sony CEO Nobuyuki Oneda categorically denied any impending price reductions. He stated, "this year, our strategy is not to sell more quantity for PS3 but to concentrate on profitability. Our plan is not to reduce the price." Bet he feels a plum...

Still, if you want a PS3 for the same price as a 60GB Xbox 360 plus Live membership you know what to do: move to America. As for Europe, we await a price shafting/no price change declaration in due course...

Update: Yep, it's rip-off Britain time. Sony has announced on 27 August we too will be receiving the 80GB PS3 as it phases out the 40GBer and we'll have to shell out £299 ($600) for the privilege. Cheers Sony, and yes I'm sure it's all cos of our taxes...




July 17, 2008, 2:17 am

Or you could just buy a 40 gig version and upgrade the hard drive to a 320 gig one for an extra &#163100 :-)


July 17, 2008, 4:07 pm

Gordon, you are possibly my favourite journo on TR, but please - this goes for everyone - stop it with the bleeding heart "we have to pay so much more then the rest of the world" on all your articles. Spare a thought for your international readers who get shafted far more then you guys.

I wouldn't be antipodean if I didn't accuse you of -ahem- whinging.

Jack 1

July 17, 2008, 6:13 pm

So Europe's being screwed on pricing again... And we won't see the video store on PSN until 2009. Sony, shame on you!


July 17, 2008, 6:40 pm

Haha, cheer 66vs87 - as a UK site it's in our nature to moan. How about an addendum when making such a reference that Australia will undoubtedly get shafted even more...? ;)


July 18, 2008, 1:41 am

Haha fair enough. Just be sure to addend that addendum for those of us in the South Eastern states of Australia - like NZ ;-)


July 18, 2008, 4:02 pm

I've started looking at these price hikes as an 'I-don't-live-in-America' Tax... It makes them a lot more bearable... I'm almost happy to pay more...


July 19, 2008, 9:01 am

Now, now - 66 - Gordon - children : let's belittle one Western superpower at a time. I think Cub's closest to which one that is, but frankly the words 'I-don't-live-in-America' Tax' are somewhat ambiguous. Maybe he's referring to how much a PS3 costs in MugabeLand. And if not, it's certainly worth pondering.

milo 1

August 22, 2008, 5:18 pm

well i've just bought a new ps3 80gb as I wanted to start off a Blu-Ray collection (just got a new panasonic th42pz81b) :-) anyway for anyone in the UK I found a great site which shows you the cheapest price and who has stock: www.playstation380gb.co.uk might be of use to anyone in the UK. My only slight concern now is that sony have just announced a 160gb ps3!

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