Despite what the Bravia bunnies (and the on-paper specs) might imply, Sony's W3000-series TVs didn't quite offer the level of quality we were hoping for. Not that such offerings like the 46in Bravia KDL-46W3000 were entirely bad; they just weren't particularly outstanding. So, as if on cue, Sony has launched the W4000-series to try and redeem the lost reputation.
Design is obviously up to the usual high standards, if press shots are anything to go by, so at least any potential installation should look good. Sony is boasting a new feature with this range called Picture Frame Mode, whereby when not in use the TV can run a slideshow (using images on a USB device). Sony says power consumption in this mode is reduced by around 35 per cent. One could argue, of course, that if you're not using a TV then turning it off and saving 100 per cent of its power consumption would be a better option.
There's no full information on sizes yet, other than that there will be a 32in version and that all sets will boast 1080p panels. The mention of the 32in panel comes as it has reduced specs compared to other TVs in the same range. All apart from this size will boast 10-bit panels and video processing. All sets also boast native 24p playback, although what pull down method will be used is not mentioned.
Pricing and availability remains under wraps, so those with their interest piqued by this announcement will have to keep an ear to the ground. Doubtless we'll find out more before long...